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Right and interest determination method and device, storage medium and equipment

A method for determining rights and interests, which is applied in the fields of storage media and equipment, methods for determining rights and interests, and devices. It can solve problems such as single factors for determining rights and interests, low accuracy and efficiency of determining rights and interests, and time-consuming and laborious manual determination of rights and interests. Sexuality, to achieve the effect of maximizing benefits

Pending Publication Date: 2022-01-07
PING AN BANK CO LTD
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, when determining the rights and interests pushed to consumers, it is generally determined manually based on business experience and the cost of marketing activities. It is generalized for all users, that is, the same rights and interests are pushed to all users. The factors used to determine rights and interests are relatively single and manually determined. Equity is time-consuming and laborious, resulting in low accuracy and efficiency of equity determination

Method used

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  • Right and interest determination method and device, storage medium and equipment
  • Right and interest determination method and device, storage medium and equipment
  • Right and interest determination method and device, storage medium and equipment

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Embodiment Construction

[0080] The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, but not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art without creative work fall within the protection scope of the present application.

[0081] The embodiments of the present application may acquire and process related data based on artificial intelligence technology. Among them, artificial intelligence (AI) is a theory, method, technology and application system that uses digital computers or machines controlled by digital computers to simulate, extend and expand human intelligence, perceive the environment, acquire knowledge and use knowledge to obtain the best results. .

[008...

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Abstract

The embodiment of the invention discloses a right and interest determination method and device, a storage medium and equipment. The method comprises the following steps: respectively obtaining user values of M candidate users, obtaining preset total equity assets and a target threshold value, and determining N users to be pushed from the M candidate users based on the user values of the M candidate users, the total equity assets and the target threshold value; obtaining right and interest feature information of each candidate right and interest in a right and interest library, and respectively obtaining historical right and interest receiving information of N to-be-pushed users; obtaining the similarity between the historical right and interest receiving information of the to-be-pushed user Nj in the N to-be-pushed users and the right and interest feature information of each candidate right and interest, and determining a target right and interest to be pushed to the to-be-pushed user Nj from the plurality of candidate rights and interests according to the similarity. Through the method and the device, the target rights and interests pushed to each user to be pushed can be quickly and accurately determined, and the efficiency of determining the rights and interests is improved.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular, to a method, device, storage medium and device for determining rights and interests. Background technique [0002] Whether it is an e-commerce platform, an Internet company, or a traditional financial company, as long as there are consumers in various industries, marketing activities play a vital role. Identifying and pushing a reasonable and accurate rights and interests for consumers can improve consumers' interest Consumer interest, and then promote the development of related businesses. [0003] At present, when determining the rights and interests to be pushed to consumers, it is generally determined manually based on business experience and the cost of marketing activities. It is generalized for all users, that is, the same rights and interests are pushed to all users. The factors used for the determination of rights and interests are relatively simple a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0227
Inventor 潘琪张逸群
Owner PING AN BANK CO LTD
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