Flow distribution method and server for media information exhibition space

Abstract

An embodiment of the present invention discloses a method for allocating media information display bit traffic, comprising: receiving request information for acquiring media display bits, wherein the request information at least includes the total target traffic to be acquired; The information determines at least two media information display positions, and obtains the target parameter of each media information display position in the at least two media information display positions; Divide the target traffic to obtain a target sub-flow for each media information display position in the at least two media information display positions, and deliver to the media information display position based on the target sub-flow of each media information display position media information corresponding to the request information. The embodiment of the present invention also discloses a server.

Description

technical field [0001] The invention relates to the Internet communication technology, in particular to a method and a server for distributing flow of media information display positions. Background technique [0002] Due to the various advantages of the strategy of dividing media information display positions, currently all major traffic purchase platforms divide traffic into multiple independent media information display positions according to the characteristics of their own platform traffic. Said that the number of divided media information display positions is often on the order of hundreds to thousands. While a wide variety of media information display positions provide more choices and diversity for traffic purchase user orientation, it also brings a certain degree of management difficulty for media publishers. One of the more common scenarios where the traffic management and placement of the media publishers are troubled by the subdivision of the media information d...

AI Technical Summary

Problems solved by technology

A wide variety of media information display positions not only provide more choices and diversity for traffic purchase user orientation, but also bring a certain degree of management difficulty to media publishers

One of the more common scenarios where the traffic management and placement of the media publishers are troubled by the subdivision of the media information display space is when the traffic purchasing user directs to multiple independently managed media information display positions, and needs to be displayed in multiple media information display positions. When sharing user frequency and other information between positions, based on the inventory management strategy of existing media information display positions, for traffic purchase users, it is often necessary to generate separate orders for each media information display position among multiple media information display positions , which increases the complexity of the traffic purchase user booking process; and for the media publisher, since the management of the traffic inventory of different media information display positions is independent, it is impossible to accurately calculate the constraints set by the traffic purchase user The effective allocation ratio of multiple media information display positions for down-targeting. For example, when the traffic purchase user expects the total traffic obtained in media information display position A and media information display position B to be the first traffic value, at this time, due to the media information display position The traffic inventory management of A and media information display location B is independent, so the media provider cannot accurately calculate the traffic distribution of media information display location A and media information display location B, which reduces the traffic resource management burden of the media provider. flexibility

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