A method of accurate delivery of information

Abstract

The present invention provides a method for precise delivery of information, comprising: DMP pre-assigns an authorization code for DSP; the DSP uses the authorization code to access the DMP; the DMP checks the access request of the DSP; The DSP proposes to the DMP the requirement to create an information publishing task; the DMP creates an information publishing task according to the requirements of the DSP; the DMP receives the query request sent by the DSP; the DMP matches the possibility corresponding to each task created by the DSP A list of deployed devices; the DMP returns a list of successfully matched task names to the DSP. The present invention can realize precise delivery of information and increase the number of visits of mobile users to specific targets.

Description

technical field [0001] The invention relates to the field of mobile Internet, in particular to a method for accurate delivery of information. Background technique [0002] The massive number of websites and information on the Internet is its source of value, but it also brings unprecedented troubles to the dissemination of information. Different from putting information on TV, users on the Internet are more fragmented. Browsing websites or using apps is very fragmented, and browsing time is also fragmented. It is necessary to hit more target audiences and increase the subsequent conversion rate of information , puts forward very high requirements on the accuracy of information delivery. [0003] Currently the most common information delivery methods are: [0004] 1. The information publisher logs in to the DSP system to deliver information; [0005] 2. When creating an information delivery task, the information publisher can choose to use DMP data for crowd targeting; ...

AI Technical Summary

Problems solved by technology

[0010] 1. Determined by the characteristics of mobile devices, even if there is user label information to identify user attributes, the fluidity of the device still exists, and it is difficult for information publishers to determine the effect of information delivery;

[0011] 2. Determined by user habits, the online time and activity of mobile devices are also difficult to measure, which also brings uncertainty to the effect of information delivery;

[0012] 3. For DMP, data labeling is the core value of DMP. If DMP leaks all the label information during the information delivery process, it may bring security risks

[0013] 4. How to strike a balance between the effect of information delivery and DMP information security is a huge challenge in the current information field

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