A/B testing method and device for page service

A B-test and page technology, applied in the computer field, can solve the problems of time-consuming, inflexible, and increased risks in the testing process, and achieve the effects of improving test flexibility and accuracy, reducing modification operations, and reducing operation time-consuming

Active Publication Date: 2020-07-03
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the existing A / B testing process, the code logic must be modified accordingly every time the test case is modified, which leads to the time-consuming and inflexible testing process, and the modification of the code will also increase the error rate and increase the risk.

Method used

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  • A/B testing method and device for page service
  • A/B testing method and device for page service
  • A/B testing method and device for page service

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0054] A page service A / B testing method provided by the embodiment of the present invention is introduced in detail.

[0055] refer to figure 1 , shows a flow chart of steps of an A / B testing method for page services in an embodiment of the present invention.

[0056] Step 110, receiving the page request sent by the client.

[0057]In practical applications, if a user needs to access a certain page, the user needs to send a page request to the server through the client to obtain the corresponding page for display on the client. In this embodiment of the present invention, in order to test different display styles of the same page, different display styles of a page of the application may be sent to different client users, but after receiving the page request sent by the client, The page will be fed back to the client. Therefore, in the embodiments of the present invention. First, it needs to receive the page request sent by the client. Moreover, the page request is a pag...

Embodiment 2

[0071] A method for A / B testing of a page service provided by an embodiment of the present invention is introduced in detail.

[0072] refer to figure 1 , showing a flow chart of the steps of an A / B testing method for a page service in an embodiment of the present invention.

[0073] Step 210: Receive a page request sent by the client.

[0074] Step 220: Search for an initial template matching the page request from a preset initial template library according to the page request.

[0075] In practice, A / B testing can be performed against multiple different targets at the same time. Then, in this embodiment of the present invention, an initial template library may be preset, and the initial template library may include multiple initial templates for different test targets. In addition, the page request sent by the client is generally a page request corresponding to a certain test target. In this embodiment of the present invention, the page request sent by the client can be r...

Embodiment 3

[0112] A page service A / B testing device provided by an embodiment of the present invention is introduced in detail.

[0113] refer to image 3 , shows a schematic structural diagram of an A / B testing device for page services in an embodiment of the present invention.

[0114] The page request receiving module 310 is configured to receive the page request sent by the client.

[0115] The initial template filtering module 320 is configured to filter the test elements in the initial template according to the preset rules according to the page request to obtain the test template.

[0116] A test page generation module 330, configured to generate a test page according to the test template.

[0117] A test page sending module 340, configured to send the test page to the client as a response to the page request.

[0118] In the embodiment of the present invention, the page request sent by the client can be received; according to the page request, the test elements in the initial ...

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Abstract

The invention discloses a page service A / B testing method and device and relates to the technical field of computers. The method comprises the steps of receiving a page request sent by a client; filtering test elements in an initial template according to the page request and preset rules, and obtaining a test template; generating a test page according to the test template; and sending the test page as the response to the page request to the client. Technical problems that the existing A / B testing process consumes time and is not flexible and easily leads to rise of error rate and risk increase are solved. The page service A / B testing method and device have the advantages that modification operation is reduced, time consumed for operation is reduced, and testing flexibility and accuracy rate are improved.

Description

technical field [0001] The invention relates to the technical field of computers, in particular to an A / B testing method and device for page services. Background technique [0002] A / B testing is an emerging web page optimization method that can be used to increase web page indicators such as conversion rate and registration rate. A / B testing is essentially a separate experiment between groups. In the past, the technical cost and resource cost of A / B testing were relatively high, but now with the emergence of a series of professional visual experiment tools, A / B testing has become more and more important. Common methods of website optimization. A / B testing, in simple terms, is to formulate two plans (such as two pages) for the same test target, let some users use plan A, and some users use plan B, record the usage of users, and see which plan It is more in line with the design. [0003] At present, when using A / B testing, you first need to create a test page (variation pa...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F11/36
CPCG06F11/3688
Inventor 邵明星周伟
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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