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Advertising method for public transport means

A public transportation and advertising technology, applied in the field of advertising, can solve the problems of difficulty in pictorial posters, difficulty in ensuring acceptance rate, difficulty in ensuring complete reception of video advertisements, etc., and achieve the effect of increasing acceptance rate

Active Publication Date: 2017-09-22
蚌埠市麦沃特信息科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Compared with video advertisements, pictorial advertisements are difficult to attract attention and it is difficult to guarantee the acceptance rate
However, the cost of video advertising is high, and it is difficult to ensure the integrity of the advertisement received when it is difficult to guarantee the staying time of personnel.
It is difficult to ensure that video advertisements are completely received, and pictorials are difficult to attract people's attention. Therefore, the use of public transportation stops as an advertising space has always been difficult to develop

Method used

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  • Advertising method for public transport means

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0033] In this embodiment, the method for judging whether the current public transport vehicle arrives at the station in step S4 is as follows: a signal transmitter is installed at each station, and a short-range signal that can receive the short-range signal emitted by the signal transmitter within a preset distance threshold is installed on the public transport vehicle. signal receiver. Whether the current public transport vehicle arrives at the station is judged by whether the signal receiver receives the short-range signal.

[0034] And in step S4 of this embodiment, the short-range signal acquired by the signal receiver includes the identification information of the advertisement currently played by the station. Step S6 is specifically to retrieve the corresponding advertisement from the second advertisement database according to the identification information as the next broadcast advertisement of the public transport.

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Abstract

The invention discloses an advertising method for public transport means. The advertising method includes the step that according to a playing advertisement of a current arrival platform, a corresponding advertisement is taken from a second advertisement database and serves as the next advertisement played on the public transport means. In this way, not only is playing of the current advertisement on the public transport means not affected, but also passengers who need to get aboard from the platform see complete advertisement information through a replay on the public transport means, the situation is avoided that only half of an platform advertisement is watched all the time, and then the acceptance rate of the platform advertisement is increased. Through the advertising method for the public transpiration means, the advertisement which is played on the platform and taken from the second advertisement database serves as the next advertisement for being played on the public transport means, thus the platform advertisement is replayed at first time, and the risk is avoided that it is too late for the passengers to watch the replayed advertisement because of rapid passenger flow on the public transport means.

Description

technical field [0001] The invention relates to the technical field of advertising, in particular to an advertising method applied to public transportation. Background technique [0002] As a commonly used or must-used advertising communication place, public transport stops are mostly used in pictorial advertisements. Compared with video advertisements, pictorial advertisements are difficult to attract attention and difficult to guarantee acceptance rate. However, the cost of video advertisement is high, and it is difficult to guarantee the integrity of the advertisement received when it is difficult to guarantee the staying time of personnel. It is difficult to ensure that video advertisements are completely received, and pictorials are difficult to attract people's attention. Therefore, the use of public transportation stops as an advertising place has been difficult to develop. Contents of the invention [0003] Based on the technical problems existing in the backgrou...

Claims

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Application Information

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IPC IPC(8): G09F21/04G06Q30/02
CPCG06Q30/0266G09F21/04
Inventor 田海
Owner 蚌埠市麦沃特信息科技有限公司
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