Product promotion management system and method based on two-dimensional codes

Abstract

The invention discloses a product promotion management system and method based on two-dimensional codes, wherein the system comprises a database server, an online management module, a handheld terminal, an entry code and a consumer code; the handheld terminal scans the entry code to enter the system, scans the consumer code to complete consumption and pushes promotion activities such as red packets and the like. Different treatments are performed on the scanning behavior by different login identities and scanned code information is uploaded to the database server. A manufacturer carries out product analysis, cargo movement management, promotional assessment and customer mining through the online management module according to the database data. The system can expands the identities of the code-scanning users, has a powerful management capability, enhances user viscosity by means of cash-returning activities, can enhance the market and cargo trend analysis and control capability of the manufacturer through the data in the database, and improves the sales performance of promoters and workers at branches.

Description

technical field [0001] The invention belongs to the technical field of electronic communication, and more specifically relates to a two-dimensional code-based product promotion management system and method. Background technique [0002] With the rapid development of the market economy, the combination of online and offline sales methods is becoming more and more proficient, coupled with the rapid development of data mining and big data analysis technology and the gradual penetration of Internet of Things technology, traditional retail methods are gradually changing. [0003] The current retail mode mainly has the following deficiencies: [0004] (1) Manufacturers do not have enough information on end consumers, and know little about the gender distribution, age distribution, occupation, and hobbies distribution of their consumer groups. The traditional questionnaire survey is not strong in implementation and poor in reliability. As a result, it is difficult to upgrade and ...

AI Technical Summary

Problems solved by technology

[0010] Aiming at the above defects or improvement needs of the prior art, the present invention provides a two-dimensional code-based product promotion management system and method, the purpose of which is to provide a complete set of promotional rebates and activity points for terminal consumers, potential consumer mining, Real-time supervision and feedback of the entire sales line, the system and method of summarizing, analyzing and mining relevant sales data, thereby solving the problem of low user viscosity in traditional retail methods, manufacturers' inability to analyze and control market and goods trends, and failure to improve promoters and outlets Technical issues with staff sales performance

Images