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Data acquisition system based on mystery customer research, and implementation method thereof

A technology of a data acquisition system and an implementation method, which is applied in the field of data acquisition system based on research on mystery shoppers, can solve the problems of lack of systematic data management, cumbersome statistical analysis, low process efficiency, etc., to achieve simple and efficient process, improve work efficiency, The effect of reducing time

Inactive Publication Date: 2017-04-26
成都神鸟数据咨询有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0011] The purpose of the present invention is to provide a data acquisition system based on mystery shopping research and its implementation method, so as to solve the problems in the prior art that the execution process is difficult to control, the process efficiency is low, the statistical analysis is cumbersome and the lack of systematic data management

Method used

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Examples

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Embodiment Construction

[0042] The specific implementation of the present invention will be further described below in conjunction with the examples. It should be noted here that the descriptions of these embodiments are used to help understand the present invention, but are not intended to limit the present invention. In addition, the technical features involved in the various embodiments of the present invention described below may be combined with each other as long as they do not constitute a conflict with each other.

[0043] The data collection system based on mystery shopping research includes a background collection terminal, a display terminal, multiple smart terminals, and multiple client terminals; the background collection terminal sends information collection tasks to the smart terminal; the smart terminal sends the collected information to the background collection terminal, and the background After the collection terminal is reviewed, it is sent to the client terminal;

[0044] Backgr...

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PUM

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Abstract

The invention discloses a data acquisition system based on mystery customer research, and an implementation method thereof. The data acquisition system is characterized by comprising a project construction module, an information acquisition module, a data auditing module, a data final examination and stating module, a progress control module, a statistical analysis module and a customer presentation module, wherein the data acquisition system comprises four roles which are respectively a customer role, a researcher role, a supervisor role and an interviewer role. By adopting the scheme, the waste of environmental resources brought by paper questionnaires is avoided, the possible logistics transportation and time problems in the entity transmission process are eradicated, the whole implementation process is easy to grasp, the interviewer execution data is uploaded immediately, relevant timestamp information is recorded in the background, the processing procedures record corresponding timestamps, and the timestamps are displayed in real time on a progress display page.

Description

technical field [0001] The present invention relates to the field of survey information collection, in particular to a data collection system based on mystery shopper research and its implementation method. Background technique [0002] Mystery shopping detection in the current market research industry is a mature and useful service monitoring method. Specifically, it refers to allowing individuals who have received relevant training or guidance to experience and evaluate any customer service process as a potential customer or a real customer, and then give detailed and objective feedback on their consumption experience in a certain way. [0003] The traditional mystery shopping detection scheme is that the interviewer goes to the designated outlet to conduct the detection, fills in the paper questionnaire or Excel electronic questionnaire and submits it to the task assigner. The task assigning party judges whether the interview is qualified through the review and entry of ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0203
Inventor 余亮
Owner 成都神鸟数据咨询有限公司
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