Network marking method and system based on prize-incentivized quiz

Abstract

An online marketing method and system based on rush-answering with prizes, which are used to provide users with free experience opportunities, improve users' commodity awareness, improve customer conversion rates, and improve network marketing cost performance, comprising the following steps: a) The server receives the merchant through the client Published prize information, commodity information, quick answer questions and answers, winning rules, etc.; b) The user selects the prize through the client and enters the corresponding commodity information page; c) The user clicks the answer button to enter the answer page, and the client starts timing; d ) After the user answers the question, the client stops timing and calculates the answering speed; e) The server receives the answer data from the user client, and then judges whether the user wins according to the winning rules and saves the relevant information; f) The user can know whether the user has won through the client Winning the lottery; g) After winning the lottery, the user can obtain the prize according to the way of redeeming the prize, and then upload the consumption evaluation and other information to the server through the client.

Description

technical field [0001] The invention relates to a network marketing method and system. Background technique [0002] Existing network marketing methods include: SEO (search engine optimization), bidding ranking, bidding promotion, online advertising, call-pay advertising, link exchange, SMS marketing, integrated marketing, blog marketing, IM marketing (QQ, WeChat, etc.), electronic Book marketing, forum marketing, email marketing, personalized marketing, membership marketing, online video marketing, online store, advertising alliance, joint marketing, etc. [0003] The problems that these network marketing methods need to solve are: [0004] 1. Since the product information is released instead of the prize information, users must pay to get the product, which lacks a "free experience" environment. Therefore, users are worried about being cheated, and they are picky and vigilant. There are many people watching and few people buying, and the customer conversion rate is not h...

AI Technical Summary

Problems solved by technology

Therefore, users are worried about being cheated, and they are picky and vigilant. There are many people watching and few people buying, and the customer conversion rate is not high.

[0005] 2. Users are easily attracted by the price and appearance pictures, and they often look at the flowers on a horse and glance at them, which makes them appear impetuous. It is difficult for many high-quality and creative products to stand out

[0006] 3. Users are likely to have resistance to push advertisements, which is not conducive to the product image; although SEO, bidding ranking, bidding promotion, personalized marketing and other means can increase the user's click rate, it cannot fundamentally improve the user's ability to read product information enthusiasm

[0007] 4. Due to the difficulty of counting the number of invalid clicks and invalid advertisements, it is difficult to accurately match the cost of online marketing and the scope of information penetration, resulting in the work of network marketing benefit evaluation, network marketing cost control, and network marketing strategy formulation and implementation. The level of "precision control"