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Electronic red envelope issuing method and device

A red envelope and electronic technology, applied in the field of electronic information, can solve problems such as unreasonable pricing of electronic red envelopes, and achieve the effect of promoting consumption and increasing the rate of return

Inactive Publication Date: 2019-08-09
KOU KOU XIANG CHUAN BEIJING NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] In view of this, this application provides a method and device for distributing electronic red envelopes, the main purpose of which is to solve the problem of unreasonable pricing of electronic red envelopes in the prior art and the inability to theoretically guarantee the maximum return rate of electronic red envelopes

Method used

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  • Electronic red envelope issuing method and device
  • Electronic red envelope issuing method and device
  • Electronic red envelope issuing method and device

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Embodiment Construction

[0060] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0061] Based on the current distribution methods of electronic red envelopes, usually high-frequency users will subsidize less, and low-frequency users will subsidize more. However, the essence of issuing electronic red envelopes is to promote users to use electronic red envelopes for consumption. Since different users issue electronic red envelopes The pricing is determined by manual experience, which makes the pricing of electroni...

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Abstract

The invention discloses an electronic red envelope issuing method and device. The method relates to the technical field of electronic information, and can output the relationship between the conversion rate of using an electronic red envelope by a user and the change of the amount of issuing the electronic red envelope based on a constructed conversion rate model, so that the user obtains the optimal subsidy amount, and the maximum return rate of the electronic red envelope is ensured theoretically. The method comprises the following steps: obtaining a plurality of dimension features of a target user; inputting the multiple dimension features of the target user into a pre-constructed conversion rate model to obtain a prediction function expression suitable for the target user; according tothe prediction function expression suitable for the target user, the amount of the electronic red envelope correspondingly issued by the target user is determined; and issuing the electronic red envelope of the sum to the target user.

Description

technical field [0001] The present application relates to the field of electronic information technology, in particular to a method and device for distributing electronic red envelopes. Background technique [0002] In the era of mobile Internet, with the rapid development of e-commerce technology, the network platform has become an important tool for people's daily consumption. In order to promote consumption, merchants often give users a certain amount of subsidies in the form of electronic red envelopes to attract new users to join the platform for consumption. Attracting customers by using electronic red envelopes to stimulate users to consume has become an important marketing tool for merchants. When the user uses the electronic red envelope for consumption, based on the amount of the product, the staff will process the user's electronic red envelope and inform the user of the additional amount that needs to be paid to complete the payment process for the product. [...

Claims

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Application Information

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IPC IPC(8): G06Q20/06
CPCG06Q20/065
Inventor 樊翀
Owner KOU KOU XIANG CHUAN BEIJING NETWORK TECH CO LTD
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