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Method and device for predicting access content click rate

A technology for accessing content and click rate, applied in the Internet field, can solve problems such as poor user experience, inaccurate probability, waste of resources, etc., to achieve the effect of improving utilization rate, avoiding search and access, and improving access experience

Active Publication Date: 2016-11-16
JINGZAN ADVERTISING SHANGHAI CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the existing technology is not accurate enough to predict the probability of a user's access to a certain category of content, and cannot well avoid the user's multiple searches and visits to different websites to obtain the content he is interested in. The waste of resources caused by visiting or recommending other content
At the same time, the user experience is poor

Method used

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  • Method and device for predicting access content click rate
  • Method and device for predicting access content click rate
  • Method and device for predicting access content click rate

Examples

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Embodiment Construction

[0051] As mentioned in the background art, due to the different personal interests of users, the category preferences of their access content are also different. For example, some users are personally interested in sports information and have long-term attention to scientific and technological information, while some users have long-term attention to entertainment. information. For the operation of the Internet, if you can analyze the user's preference and change in the category of the content that he pays attention to, you can predict the probability of the user accessing a certain category of content based on this, so as to filter and recommend the user's attention Access content.

[0052] However, the prior art predicts that the probability of a user accessing a certain category of content is not accurate enough, and cannot well avoid the user’s multiple searches and visits to different websites in order to obtain the content of interest. Waste of resources caused by visits o...

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Abstract

The invention discloses a method and a device for predicting an access content click rate. The method comprises the following steps: acquiring access information of a plurality of users, wherein the access information includes a time point of an access behavior and types of corresponding access content; calculating popularity of different types of access content within unit time according to the access information of the plurality of users; quantifying continuous daily attention and continuous popularity attention of a target user to the access content of a target type according to the access information of the target user and the popularity of the access content of the target type within the unit time; and calculating a probability that the target user accesses the access content of the target type according to the continuous daily attention and the continuous popularity attention. Through the scheme, the utilization ratio of network system resources can be increased.

Description

Technical field [0001] The present invention relates to the field of Internet technology, in particular to a method and device for predicting the click rate of accessed content. Background technique [0002] Nowadays, with the development of the Internet, especially the mobile Internet, the information that the Internet can provide to users becomes more and more abundant, and users can pay attention to different types of information content through the Internet. For example, users can access sports information, technology information, financial information, entertainment information, and so on through the Internet. [0003] Due to the different personal interests of users, the category preferences of the content they visit are also different. For example, some users are personally interested in sports information and pay attention to technology information for a long time, while some users pay attention to entertainment information for a long time. For the operation of the Interne...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/24H04L12/26
CPCH04L41/147H04L43/08
Inventor 汤奇峰刘作涛赵雪微
Owner JINGZAN ADVERTISING SHANGHAI CO LTD
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