Similar crowd expansion method based on automatic selection attribute

An expansion method and crowd-based technology, applied in the field of Internet advertising, can solve the problems of inaccurate advertising crowd, poor control of crowd size, and difficulty in achieving advertising effects, etc., to achieve strong operability, controllable advertising, and saving advertising cost effect

Inactive Publication Date: 2016-05-04
JINGZAN ADVERTISING SHANGHAI CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

There are many disadvantages in the method of artificially realizing crowd targeting. The main ones are: because the attributes of the specified crowd are not necessarily applicable to advertisement placement, there is uncertainty, so the specified crowd may not necessarily meet the requirements of crowd targeting, and more information may be missed. Suitable users, or unsuitable users are also served with advertisements; therefore, it is necessary to set a combination of multiple attributes and conduct a large number of experiments, which is time-consuming, and the size of the selected crowd is not easy to control; if the crowd is too large, the cost If it is too high, if the crowd is too small, it will be difficult to achieve the advertising effect; therefore, the ad delivery population obtained is very inaccurate, and the advertising cost is wasted

Method used

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  • Similar crowd expansion method based on automatic selection attribute
  • Similar crowd expansion method based on automatic selection attribute
  • Similar crowd expansion method based on automatic selection attribute

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0037] figure 1 It is a flowchart of a similar group expansion method based on automatic attribute selection.

[0038] Such as figure 1 As shown, a similar group expansion method based on automatic attribute selection includes the following steps:

[0039] Step 1. Known Internet customer population list G and all population list A;

[0040] Step 2: Subtract the Internet customer population list G from the total population list A to obtain the remaining population list B. Random sampling is performed on the remaining population list B to obtain a control group list with the same number of users as the Internet customer population list G P;

[0041] Step 3: Obtain the weight of each attribute of all users in the Internet customer population list G and the control population list P through the Internet advertising system;

[0042] Step 4: Calculate the difference weight of each attribute in the Internet customer population list G and the control population list P according to the weight...

Embodiment 2

[0047] figure 1 It is a flowchart of a similar group expansion method based on automatic attribute selection.

[0048] Such as figure 1 As shown, a similar group expansion method based on automatic attribute selection includes the following steps:

[0049] Step 1: Obtain a list G of Internet customers who have used the advertising product through the advertiser, and then obtain a list of all groups A according to the Internet advertising system;

[0050] Step 2: Subtract the Internet customer population list G from the total population list A to obtain the remaining population list B. Random sampling is performed on the remaining population list B to obtain a control group list with the same number of users as the Internet customer population list G P;

[0051] Step 3: Obtain the weight of each attribute of all users in the Internet customer population list G and the control population list P through the Internet advertising system;

[0052] Step 4: Calculate the difference weight of...

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Abstract

The invention belongs to the technical field of Internet advertising, and provides a similar crowd expansion method based on an automatic selection attribute. The similar crowd expansion method comprises the following steps: providing a known Internet client crowd list G and a known whole crowd list A; obtaining a residual crowd list B, and carrying out random sampling on B to obtain a control group crowd list P; obtaining each attribute weight of users in G and P; calculating the difference weight of each attribute in G and P; comparing the difference weights of all attributes, and taking N pieces of attributes with the biggest difference weight as the attributes which have a greatest impact on the similarity of G and P; according to the N pieces of attributes, solving the similarity scores of B; and carrying out descending order on the similarity scores, and screening the similar crowd from high to low according to a set similar crowd scale. The similar crowd expansion method can automatically screen the similar crowd, realizes full automatization, does not need manual operation, and has the advantages of high pertinence and low advertising cost, and the obtained similar crowd is high in accuracy.

Description

Technical field [0001] The present invention belongs to the technical field of Internet advertising, and in particular relates to a similar group expansion method based on automatic selection attributes. Background technique [0002] In the Internet + era, Internet advertising has been showing geometric growth and there is a trend of continuous expansion. In 2014, the scale of China's Internet advertising market was 156.53 billion yuan, a year-on-year increase of 56.5%. The growth rate was slightly lower than that in 2013. After the Internet advertising market as a whole entered a mature and stable stage, the market still showed some new development trends. [0003] Similar group expansion refers to the automatic discovery of other groups with similar attributes based on the existing customer groups, so that advertising and marketing companies can target user groups to target advertisements and achieve better audience search. [0004] In the field of Internet advertising, the crowd ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0251
Inventor 汤奇峰刘作涛万挺挺
Owner JINGZAN ADVERTISING SHANGHAI CO LTD
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