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Information pushing method and information pushing apparatus

An information push and related information technology, applied in the field of mobile information, can solve the problems of inability to comprehensively judge multi-dimensional user data, large blindness, and low push accuracy, and achieve the effect of reducing blindness and improving accuracy.

Active Publication Date: 2016-02-24
MOBVOI INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] 1. Most of the existing information push technologies require users to actively participate in the settings and make schedules in advance
[0006] 2. The existing information push technology cannot comprehensively judge multi-dimensional user data, so the pushed information is difficult to truly reflect user needs, the push accuracy is low, and the blindness is large

Method used

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  • Information pushing method and information pushing apparatus
  • Information pushing method and information pushing apparatus

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Embodiment Construction

[0026] The present invention will be described in further detail below in conjunction with the accompanying drawings in the embodiments of the present invention. It should be understood that the embodiments described here are only used to illustrate and explain the present invention, not to limit the present invention. Based on the embodiments of the present invention, other embodiments obtained by persons of ordinary skill in the art without making creative efforts all belong to the protection scope of the present invention.

[0027] refer to figure 1 , showing a flowchart of an embodiment of an information push method of the present invention, including steps:

[0028] Step 102: Collect user interest information and life track information.

[0029] Preferably, the interest information may include application program information installed by the user on the mobile device, user communication record information, user history query information, or any combination of the above ...

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Abstract

The invention discloses an information pushing method and an information pushing apparatus. The information pushing method comprises: collecting interest information and live locus information of a user; according to the collected interest information and live locus information of the user, constructing an interest model and a live locus model respectively; filtering the content of the interest model according to the live locus model; in combination with the current geographic position of the user, and according to the filtered interest model, extracting related information in a content database; and pushing the extracted related information to the user. According to the information pushing method and the information pushing apparatus, the accuracy of information pushing is greatly improved, user demands are truly reflected, and the blindness of information pushing is reduced.

Description

technical field [0001] The present invention mainly relates to the technical field of mobile information, in particular to an information pushing method and an information pushing device. Background technique [0002] The so-called information push is a technology that regularly or irregularly transmits information to users through certain technical standards or protocols. From a technical point of view, information push is a comprehensive direction based on data mining, natural language processing, and the Internet. It is a very challenging task to push the right information to the right people. The process requires a full analysis of the information, a detailed description of people's interests, behaviors, etc., and effective matching of the two to finally determine the content to be pushed. [0003] The principle of the existing mobile terminal information push technology is very simple, that is, a connection link is established between the mobile device and the server, ...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 李俊堃杨浩雷欣
Owner MOBVOI INC
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