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Information acquisition method and device

A technology for acquiring method and commodity information, which is applied in the field of information acquiring method and device, can solve problems such as poor effectiveness of TV shopping methods, achieve the effects of reducing TV production costs and merchant costs, improving shopping fun, and promoting development

Inactive Publication Date: 2016-01-27
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Aiming at the poor effectiveness of TV shopping methods in the related art, the present invention provides an information acquisition method and device to solve the above technical problems

Method used

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  • Information acquisition method and device

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Experimental program
Comparison scheme
Effect test

Embodiment approach

[0039]In this step, the acquisition process of commodity information can be implemented on the host side or on the terminal side. Based on this, this embodiment provides a preferred implementation mode, namely:

[0040] According to the user's selection instruction for the product in the TV video and / or image, obtain the product information of the product, including: according to the user's selection instruction for the product, intercept the product picture of the product in the TV video and / or image; Network or wireless wifi network, send the product picture to the background mall server; receive the product information of the product fed back by the background mall server.

[0041] According to the user's selection instruction for the product in the TV video and / or image, obtaining the product information of the product also includes: synchronizing the intercepted TV video and / or image to the terminal; or scanning the TV video and / or image through the terminal camera ;The ...

Embodiment 1

[0080] Figure 4 It is a schematic diagram of system modules according to Embodiment 1 of the present invention. The system is a TV shopping system operated by gestures and mobile phones, including: a TV module, a gesture capture device module, a host module, a mobile phone APP module, and a background shopping mall module.

[0081] The TV module is connected with the host module and is responsible for playing TV programs, including serials, movies, variety shows and other TV programs, which can be controlled by commands from the host module, and the host module can freeze the TV screen and obtain the current TV screen image Or a short video before and after.

[0082] The gesture capture device module is connected with the host module, senses the user's gesture action through the video camera, and transmits the user's gesture action instruction to the host module.

[0083] The host module performs control command processing, freezes the TV screen according to the gesture comm...

Embodiment 2

[0094] Figure 5 It is a schematic diagram of system modules according to Embodiment 2 of the present invention. The system is a TV shopping system operated by a remote control and a mobile phone, including: a remote control module, a TV module, a mobile phone APP module, and a background shopping mall module.

[0095] The remote control module is connected with the TV module and can replace the gesture capture device module of the first embodiment for freezing the TV screen or playing back the TV screen. This module can be used as an optional module. When the commodity in the TV program appears If the time is longer or the frequency is higher, the user can scan the product on the TV screen through the mobile APP without freezing the screen.

[0096] On the basis of the first embodiment, the APP module of the mobile phone may not be connected with the host module to synchronize the TV screen, but directly use the rear camera of the mobile phone to scan the TV screen, take a sn...

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Abstract

The invention discloses an information acquisition method and an information acquisition device. The information acquisition method is applied to a host side, and comprises the steps of: intercepting television video and / or images; and acquiring commodity information of a commodity according to a selection instruction of a user for commodities in the television video and / or images, wherein the commodity information is used for purchasing operation by the user. Through the information acquisition method and the information acquisition device, the televiewer / consumer / system users do not need to watch boring advertisements or shopping programs, can freeze a television image through a gesture or a remote controller immediately if they find the commodity of interest when watching ordinary TV plays, movies, variety shows and the like, and can select the commodity for purchase through the television or terminals (such as computers and mobile phone APP). The information acquisition method and the information acquisition device solve the problem of poor results of TV shopping methods in the related technology, enhances shopping enjoyment of the user, reduces television production cost of TV shopping and cost of merchants, and promotes the development of TV shopping.

Description

technical field [0001] The invention relates to the field of mobile communication, in particular to an information acquisition method and device. Background technique [0002] After more than 20 years of development, my country's TV shopping industry has formed a relatively mature industrial chain. TV shopping has gradually developed from the traditional TV direct advertising method to the modern professional TV shopping channel method. [0003] The traditional TV direct advertising shopping method is to broadcast commercials on TV to promote products. The audience, that is, consumers, can order by dialing the hotline provided in the advertisement, and then deliver the goods to the door through logistics express and get back the payment. Because TV direct sales advertisements are repeated and overly exaggerated, viewers, that is, consumers, tend to get bored. [0004] Modern TV shopping, also known as home shopping, uses the special shopping channel of the TV station as a p...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/478H04N21/475H04M1/725G06Q30/02G06Q30/06H04M1/72406
CPCG06Q30/02G06Q30/06H04M1/725H04N21/475H04N21/478
Inventor 李伦兵左杨眉
Owner ZTE CORP
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