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Advertisement pushing method and system

An advertising push, user technology, applied in the field of communication, can solve the problem of inaccurate advertising, and achieve the effect of low-cost, high-efficiency and accurate advertising product push

Inactive Publication Date: 2018-07-31
PHICOMM (SHANGHAI) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In view of the shortcomings of the prior art described above, the purpose of the present invention is to provide an advertisement push method and system for solving the problem that the advertisements pushed in the prior art are not accurate enough

Method used

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  • Advertisement pushing method and system
  • Advertisement pushing method and system
  • Advertisement pushing method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0037] This embodiment discloses an advertisement push method suitable for mobile terminals, such as figure 2 shown, including:

[0038] Step S11, collecting user information when the user browses the site through the mobile terminal. Specifically include:

[0039] User's eyeball positioning: determine whether the user is browsing the screen: if the user is not browsing the screen, that is, the user may be in a state of leaving, then even if the web page of the site is opened, no user information (such as: information such as the time spent on the web page); if the user When browsing the screen, the distance between the user's eyeball and the screen of the mobile terminal is collected. By judging whether the user is browsing the screen, it can fully guarantee that the collected user information is valid information;

[0040] User viewing angle measurement: measure the angle between the user's eyeball and the screen of the vertically placed mobile terminal;

[0041] Screen i...

Embodiment 2

[0052] This embodiment discloses an advertisement pushing system 200 suitable for mobile terminals, such as image 3 As shown, it includes: an information collection module 210 for collecting status information and facial expressions when the user browses the site; an information processing module 220 for obtaining the user's attention product information and actual purchase needs according to the status information and facial expressions; The advertising push module 230 that pushes the corresponding advertising product according to the actual purchase demand when the user logs in to the site again. Wherein, the status information includes: the distance between the user's eyeball and the screen, and the angle between the user's eyeball and the screen of the vertically placed mobile terminal.

[0053] The information collection module 210 is located at the mobile terminal side, and includes: an eyeball positioning submodule 211 , a viewing angle measurement submodule 212 , a sc...

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Abstract

The invention provides an advertisement pushing method and an advertisement pushing system. The advertisement pushing method and the advertisement pushing system are applied to mobile terminals. The advertisement pushing method comprises the following steps of collecting user information when a user browses a website through the mobile terminal; collecting the status information and facial expressions of the user, and capturing display information on a screen of the mobile terminal; processing the user information at a server side of the website; judging and obtaining attention product information of the user according to the status information and the display information, and judging a practical buying demand of the user according to the facial expressions; carrying out advertisement pushing when the user logs in the website again; pushing corresponding advertisement products according to the practical buying demand obtained by analysis, wherein the status information comprises the distance between the eyeballs of the user and the screen and the included angle between the eyeballs of the user and the vertically arranged screen. By utilizing existing hardware equipment of the mobile terminal, reasonable, efficient and accurate advertisement product pushing is realized under the condition of low cost.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a mobile terminal-based advertisement pushing method and system. Background technique [0002] With the improvement of Internet technology and the rapid development of online advertisements, the advertisement push service developed accordingly is a service that delivers webpage advertisements to terminal access users on fixed or wireless networks. Timely and targeted delivery of some visit-related and personalized advertisements, which will bring new profit growth points to operators and advertisers. [0003] The system structure realized by the advertising push service in the prior art is as follows: figure 1 as shown, figure 1 It is a system architecture diagram of an advertisement push system in the prior art. The main realization principle of the advertisement push service based on this system is: the web page access request sent by the user to the Internet WEB serve...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F3/01G06Q30/02
CPCG06F3/013G06Q30/0244G06Q30/0252G06Q30/0256G06Q30/0263G06Q30/0277
Inventor 聂旭
Owner PHICOMM (SHANGHAI) CO LTD
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