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Method and device for automatically updating user interest model

A technology of user interest and automatic update, applied in the computer field, can solve the problems of interfering with user life, low hit rate, inability to use promotion services, etc., and achieve the effect of improving search efficiency and good personalized service

Inactive Publication Date: 2013-12-18
ZTE CORP
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

However, this keyword-based query method has a low hit rate, and it is difficult to meet query requests for different purposes, backgrounds, and periods, and cannot be automatically adjusted to cater to each user's browsing interests and automatically recommend pages for users in real time. As a result, it is impossible to quickly provide users with the services they need
On the other hand, with the birth of push information, users often receive unnecessary spam push messages. This kind of message push that does not distinguish user interests seriously interferes with users' lives, and makes it impossible for merchants that provide push services to meet their usage. Purpose of promotional services

Method used

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  • Method and device for automatically updating user interest model
  • Method and device for automatically updating user interest model
  • Method and device for automatically updating user interest model

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Embodiment Construction

[0038] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0039] The application range of the method and device for automatically updating user models proposed by the present invention includes push message filtering, product recommendation of various e-commerce websites, forum service recommendation, and RSS subscription content filtering and other personalized services. A preset formula is used to track the drift of user interest, and a method for adaptively updating the user interest model is proposed, so as to better provide users with personalized services and meet the needs of users to the greatest extent. In the embodiment proposed by the present i...

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Abstract

The invention relates to a method and a device for automatically updating a user interest model. The method particularly includes the steps: filtering push messages according to a current user interest model, and displaying the push messages to a user; acquiring feedback data after the user browses the push messages, and automatically updating the user interest model after analyzing the feedback data. According to the method and the device for automatically updating the user interest model, messages not interesting the user are filtered by the user interest model, the user interest model is automatically updated according to feedback of the user, so that better personalized service is provided for the user, and search efficiency is improved.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for automatically updating a user interest model. Background technique [0002] At present, people often obtain network information by using a search engine to search for information after inputting keywords. However, this keyword-based query method has a low hit rate, and it is difficult to meet query requests for different purposes, backgrounds, and periods, and cannot be automatically adjusted to cater to each user's browsing interests and automatically recommend pages for users in real time. As a result, users cannot be provided with the services they need quickly. On the other hand, with the birth of push information, users often receive unnecessary spam push messages. This kind of message push that does not distinguish user interests seriously interferes with users' lives, and makes it impossible for merchants that provide push services to meet their ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 刘欣
Owner ZTE CORP
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