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Additional information display method and system based on video moving focus

A technology for additional information and video, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as difficult display, and achieve the effect of high integration, accurate advertising effect, and strong sense of experience

Inactive Publication Date: 2013-09-11
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] Since the dynamic image recognition technology with simultaneous changes in background and foreground is immature in terms of accuracy and computational cost, it is difficult to display relevant information (including advertisements) in real time when playing videos

Method used

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  • Additional information display method and system based on video moving focus
  • Additional information display method and system based on video moving focus
  • Additional information display method and system based on video moving focus

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Embodiment Construction

[0053] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, and are not intended to limit the present invention.

[0054] The present invention saves the video fingerprint and the corresponding information sequence on the server side, and when the client plays the video, it requests the information sequence from the server with the video fingerprint, parses it and displays it according to the predefined time, position, size, content and duration Additional information, realize that the content of additional information moves with the content of the video screen, and improve the prominent effect and pertinence of additional information.

[0055] refer to figure 1 . The additional information p...

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PUM

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Abstract

The invention provides an additional information display method based on a video moving focus. The content of additional information has relevance to objects which correspond to the moving focus. When a video is played, the additional information moves along with movement of the objects which correspond to the moving focus when the additional information is displayed. The method comprises the following steps: (1) requesting a server and obtaining one or more information sequences containing the additional information through a client side, (2) analyzing the information sequences by the client side, and building an information term display queue, and (3) displaying the additional information on a video screen through the client side according to a time sequence when the video is played. According to the additional information display method, product advertisements or brand advertisements which have relevance to screen elements and can achieve online trading are planted in the video screen in real time, interference to user experience caused by irrelevant advertisements during video displaying is reduced through the relevance, interests of users in the advertisements are increased also through the relevance, and the accurate advertising effect which is comparable with advertisement searching is achieved.

Description

technical field [0001] The invention belongs to the combined field of Internet online advertisement application system technology and online video playing technology, and in particular relates to a method and system for displaying additional information around a specific item in a video playing screen. Background technique [0002] At present, online video service has become the application with the fastest growth in user time on the Internet. Users spend more and more time on video sites, which makes online video stand out as another major advertising area after TV advertisements and online search advertisements. Major video sites have launched their own video advertising services one after another, achieving a balance of operating income and expenditure through the typical business model of free video viewing combined with paid advertising display. [0003] Currently, online video advertisements mainly present the following typical forms: [0004] 1) Screen page backgroun...

Claims

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Application Information

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IPC IPC(8): H04N21/431H04N21/435
Inventor 庹虎肖志明石帅
Owner ALIBABA GRP HLDG LTD
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