Method for implanting advertisements in electronic books

Abstract

The invention relates to the field of electronic books, and particularly relates to a method for implanting advertisements in electronic books. The method comprises the following steps of: retrieving advertisement keywords in electronic books through an indexing unit; sorting and arranging the retrieved advertisement keywords, and storing in one or multiple databases; determining the advertisement keywords by advertisement clients, searching in the databases through the indexing unit, and selecting and determining the multiple advertisement keywords to be implanted; carrying out data replacement or implantation on adaptive advertisement materials through a replacement device according to the locations of the advertisement keywords determined in the previous step to be implanted in the electronic books so as to implant advertisements; and regenerating the contents of the electronic books into which the advertisements are implanted into formatted files of the electronic books through a format conversion device, and distributing to a server, wherein users read the electronic books through network downloading. The method has the advantages of effectively improving user experience, defining target audiences and being capable of increasing income for the advertisement clients.

Description

technical field [0001] The invention relates to the field of electronic books, in particular to a method for embedding advertisements in electronic books. Background technique [0002] With the advent of the third generation mobile communication (3G for short) era, more and more users access the Internet through mobile terminals. Due to the high degree of exclusiveness of mobile phones, it is easier to segment users, which is convenient for providing users with personalized advertising services and improving the accuracy of advertising. [0003] According to iResearch's 2011 China Mobile Marketing Industry Development Research Report, in 2011, the global mobile advertising market reached US$3.3 billion, a year-on-year increase of 230%. In China, the number of mobile phone users is close to 1 billion, the number of 3G users has exceeded 140 million, and the number of smartphones continues to grow. The data shows that mobile Internet advertising will have a broad revenue spa...

AI Technical Summary

Problems solved by technology

[0012] The existing advertising display method is single, and it is forced to occupy a certain size of advertising space (usually more than 1 / 10 of the overall area of ​​the mobile phone screen) on the originally very limited mobile phone screen, which seriously affects the user experience in the reading process. Even make users feel strongly against advertising behavior and content

[0013] 2. The target audience is not accurate

[0016] Due to the poor user experience of the advertisement and the low accuracy of the target audience, the click-through rate of the advertisement is very low. User

At the same time, this boring form of advertising does not bring advertisers the expected delivery effect, and even has a negative impact on the brand and product

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