Advertisement promotion system and advertisement promotion method based on China mobile multimedia broadcasting (CMMB) system

Abstract

The invention relates to an advertisement promotion system and an advertisement promotion method based on a China mobile multimedia broadcasting (CMMB) system. The advertisement promotion method includes a first step of enabling an advertisement release center to send advertising information to a program integration platform through the internet, a second step of enabling the program integration platform to send the received advertising information to advertisement receiving terminals through the CMMB network, a third step of enabling the advertisement receiving terminals to display the received advertising information, and a fourth step of enabling the advertisement receiving terminals to feed back confirmation letters for successful reception to the advertisement release center through the internet after the advertisement receiving terminals receive the advertising information, wherein the advertisement release center regularly detects the advertisement receiving terminals which do not feed back confirmation information and reissues the corresponding advertising information to the advertisement receiving terminals without feedback of the confirmation information through the internet. The advertisement promotion system is simple in structure, easy to realize and low in cost. The advertisement promotion method is fast in updating, high in efficiency, overall in updating and capable of achieving remote updating.

Description

technical field [0001] The invention relates to the field of electronic information communication, in particular to an advertisement pushing system and method based on the CMMB China Mobile Multimedia Broadcasting System. Background technique [0002] In recent years, advertisements have been displayed to people in various forms, including not only various advertisements on TV screens, but also in some public places, where advertisements are displayed to people on various forms of advertising terminals, such as elevators, roadsides, etc. There will be advertising terminals displayed in frames so that people can see these advertisements anytime and anywhere. [0003] At present, the way frame media updates advertisements is usually to manually update the screen SD card to update the advertisement content. Whenever it is necessary to update the advertising content, send personnel to each advertising terminal to manually update the content in the SD card of the advertising ter...

AI Technical Summary

Problems solved by technology

However, with the increase of Internet users, Internet resources are becoming more and more limited. Every time an advertising terminal obtains new advertising content, it must occupy a large amount of wireless resources, which brings great pressure to the normal operation of the Internet.

In addition, the distribution of advertising terminals is usually divided by region, each region has many advertising terminals, and the advertising content received by the advertising terminals in each region is generally the same, but due to the point-to-point data transmission characteristics of the Internet , the Internet needs to send the same data to all advertising terminals in the same area, which causes a waste of resources and low update efficiency

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