Push information issuing system and method based on actual geographic position of mobile terminal

Abstract

The invention provides a push information issuing system and method based on an actual geographic position of a mobile terminal. The push information issuing system comprises an information issuing client, an information management server, and an information pushing server, wherein the information issuing client is used for uploading issued information of an information issuer and geographic position information of the information issuer through a network; the information management server is used for receiving, storing and updating the issued information and the corresponding geographic position information; the information pushing server is used for obtaining actual geographic position information of the mobile terminal, matching the actual geographic position information of the mobile terminal with the geographic position information of the information issuer, and pushing the issued information to a mobile terminal having a preset distance to the information issuer according to a matching result; and the mobile terminal receives and displays the pushed issued information. With the adoption of the push information issuing system and method provided by the invention, the issued information is pushed to the mobile terminal on the periphery of the issuer, so that the information can be actively pushed in the neighborhood in a high pertinence manner. The push information issuing system and method can accurately and efficiently push and issue the information in time.

Description

technical field [0001] The present invention relates to information push technology, and more specifically, to a system and method for publishing push information based on the real geographic location of a mobile terminal. Background technique [0002] In e-commerce applications, the effective release of product information is a key issue. Taking the retail industry as an example, when traditional retailers carry out product promotion or discount information, they mainly use flat printing methods, such as posters or mailing leaflets. Time to prepare and send. For promotional products of the day that are updated and changed daily, the print release method is powerless. With the popularization and application of e-commerce systems, retailers can publish promotional advertisements and other product information online through Internet sites, which shortens the release cycle and updates information in a timely manner. [0003] However, customers will only see these messages wh...

AI Technical Summary

Problems solved by technology

However, the existing push technology can only select the push target according to the user's hobbies, purchase history, personal customization and other factors, and cannot realize the information push based on the user's geographical location

Therefore, the existing push technology cannot push product information to target customers around the publisher. On the contrary, most push information is received by irrelevant users, but consumers near the store cannot guarantee to receive this push

It can be seen that when the existing push technology is applied to the release of product information, there are still defects of low effectiveness and poor targeting

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