Recognition processing method of data

Abstract

The invention discloses a recognition processing method of data, comprising the following steps: step S10 of recognizing the data in real time, and respectively storing fraud data, non-fraud data and data corresponding trust values into a database; step S11 of recognizing the data periodically, storing a fraud site into a fraud site database, and distributing obtained site trust values to the data under the side at the same time; step S12 of comprehensively recognizing the data, recognizing and judging the data stored in the non-fraud database in real-time recognition again according to the trust values acquired in a periodically-recognizing stage. The method provided by the invention forms a set of complete data recognition mechanism through organically combining data real-time recognition periodical recognition and data comprehensive recognition based on data fusion, respond to clients fast through an effective recognition method on the basis of acquired user access data, and simultaneously ensure accuracy and comprehensiveness for recognition.

Description

technical field [0001] The invention belongs to the technical field of Internet information processing, in particular to the technical field of Internet Alliance advertising, and relates to a method for identifying and processing data. Background technique [0002] With the continuous development of Internet technology, the scale of the Internet advertising market has grown rapidly, occupying an increasingly important position in the advertising industry. As one of the most important forms of Internet advertising, website alliance has attracted much attention because of its wide coverage, high precision and real-time flexibility. At the same time, this form of advertising is also facing the trouble of advertising fraud. [0003] Advertisement fraud refers to the behavior of netizens maliciously repeatedly clicking or displaying online advertisements attracted by money and interests, in order to achieve the purpose of gaining money or suppressing competitors. While ad fraud...

AI Technical Summary

Problems solved by technology

However, since this type of algorithm mainly performs real-time analysis and feedback, the data and recognition strength are limited, resulting in a limited recognition accuracy.

Moreover, it cannot effectively identify cheating groups and sites that cannot be underestimated in the alliance

[0005] Therefore, it is necessary to conduct research and provide a solution to solve the problem of limited response speed and recognition accuracy of current Internet advertising fraud identification methods

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