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Analysis equipment and method for determining reliability of anchor text of hyperlink

A technology for analyzing equipment and hyperlinks, applied in the Internet field, it can solve the problems of high ranking and irrelevant query sequence content, and achieve the effect of reasonable content relevance and improved sorting quality.

Inactive Publication Date: 2012-07-11
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, there are a lot of hyperlink cheating on the Internet. The content between the anchor text and the page pointed to by the hyperlink is no longer always highly relevant. When the search engine obtains search results based on the anchor text, there may even be content related to the query sequence. Irrelevant pages that rank highly

Method used

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  • Analysis equipment and method for determining reliability of anchor text of hyperlink
  • Analysis equipment and method for determining reliability of anchor text of hyperlink
  • Analysis equipment and method for determining reliability of anchor text of hyperlink

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Embodiment Construction

[0023] The present invention will be described in further detail below in conjunction with the accompanying drawings.

[0024] figure 1 A schematic diagram showing the structure of an analyzing device for determining the anchor text credibility of a hyperlink according to one aspect of the present invention. Wherein, the analysis device 1 includes, but is not limited to, a single network server, multiple network server sets, computer sets based on cloud computing, etc., wherein cloud computing is a kind of distributed computing, consisting of a group of loosely coupled computer sets A super virtual computer. refer to figure 1 , the analysis device 1 includes a first acquiring means 11 , a second acquiring means 12 and an anchor text credibility determining means 13 . Specifically, the first acquiring means 11 of the analyzing device 1 acquires the anchor text corresponding to the hyperlink; then, the second acquiring means 12 acquires the anchor text related information cor...

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Abstract

The invention provides analysis equipment and method for determining the reliability of an anchor text of a hyperlink. The method comprises the following steps of: obtaining an anchor text corresponding to the hyperlink; obtaining anchor text relevant information corresponding to the anchor text according to the anchor text; and weighting and determining the reliability of the anchor text of the hyperlink according to the anchor text relevant information. Compared with the prior art, the method is used for determining the reliability of the anchor text of the hyperlink through weighting based on the anchor text relevant information, so that the content relativity between the anchor text of the hyperlink and a hyperlink pointed page is more reasonable. Furthermore, the analysis equipment and method for determining the reliability of the anchor text of the hyperlink can be applied to a search engine field, and also can be used for accurately detecting a false anchor text of a cheating hyperlink and an invalid anchor text of an overdue hyperlink, and adjusting a page authority score and a ranking based on the false anchor text and the invalid anchor text, so that the sequencing quality of search results of a search engine is further improved.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a link analysis technique for determining the anchor text credibility of a hyperlink. Background technique [0002] In today's Internet, the number of webpages is increasing day by day. In order to establish link relationships between webpages and between webpages, linking technologies based on hyperlinks and / or anchor texts are often used. Generally speaking, a hyperlink is an object that implements a link in the form of specially encoded text or graphics. When the link is clicked, it is equivalent to instructing the browser to move to a certain position within the same web page, or to open a new link. , or open a new page in a WWW site. For example, hyperlinks in web pages are roughly classified into absolute URL hyperlinks, relative URL hyperlinks, and bookmark hyperlinks. [0003] In addition, the anchor text in the hyperlink is usually a high-level summary description...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 杨宣姚旭
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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