Analysis equipment and method for determining reliability of anchor text of hyperlink

Abstract

The invention provides analysis equipment and method for determining the reliability of an anchor text of a hyperlink. The method comprises the following steps of: obtaining an anchor text corresponding to the hyperlink; obtaining anchor text relevant information corresponding to the anchor text according to the anchor text; and weighting and determining the reliability of the anchor text of the hyperlink according to the anchor text relevant information. Compared with the prior art, the method is used for determining the reliability of the anchor text of the hyperlink through weighting based on the anchor text relevant information, so that the content relativity between the anchor text of the hyperlink and a hyperlink pointed page is more reasonable. Furthermore, the analysis equipment and method for determining the reliability of the anchor text of the hyperlink can be applied to a search engine field, and also can be used for accurately detecting a false anchor text of a cheating hyperlink and an invalid anchor text of an overdue hyperlink, and adjusting a page authority score and a ranking based on the false anchor text and the invalid anchor text, so that the sequencing quality of search results of a search engine is further improved.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a link analysis technique for determining the anchor text credibility of a hyperlink. Background technique [0002] In today's Internet, the number of webpages is increasing day by day. In order to establish link relationships between webpages and between webpages, linking technologies based on hyperlinks and / or anchor texts are often used. Generally speaking, a hyperlink is an object that implements a link in the form of specially encoded text or graphics. When the link is clicked, it is equivalent to instructing the browser to move to a certain position within the same web page, or to open a new link. , or open a new page in a WWW site. For example, hyperlinks in web pages are roughly classified into absolute URL hyperlinks, relative URL hyperlinks, and bookmark hyperlinks. [0003] In addition, the anchor text in the hyperlink is usually a high-level summary description...

AI Technical Summary

Problems solved by technology

However, there are a lot of hyperlink cheating on the Internet. The content between the anchor text and the page pointed to by the hyperlink is no longer always highly relevant. When the search engine obtains search results based on the anchor text, there may even be content related to the query sequence. Irrelevant pages that rank highly

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