A method and device for information push control

Abstract

The present application discloses an information push control method and device. An information push control method includes: obtaining historical behavior data of a current user; and obtaining the historical interest distribution of the user to different information topics according to the historical behavior data of the current user Receive the search keyword submitted by the current user; determine the information subject category corresponding to the search keyword; determine the user's instant interest distribution on different information topics according to the search keyword calculate and The matching degree M qb , according to M qb The size of determines the number of push messages to the current user. By applying the above technical solution, more accurate information push can be realized, user experience can be improved, and waste of system resources can be reduced.

Description

technical field [0001] The present application relates to the field of Internet application technology, in particular to an information push control method and device. Background technique [0002] With the development of computer and network technology, the types of services provided on the Internet are also constantly improving. In the process of users browsing the website, the information push system plays a very important role. The current common information push methods include email marketing, advertising and so on. According to statistics, a considerable number of users will conduct follow-up behaviors such as browsing and purchasing based on the pushed information. Therefore, information push can not only facilitate the use of users, but also increase the degree of association between users and the website. It also helps to reduce users' aimless browsing, clicking and other behaviors, thereby reducing the burden on the website server and saving network bandwidth re...

AI Technical Summary

Problems solved by technology

[0005] The above information push method achieves targeted information push to a certain extent. However, based on the versatility of search engines, the user's single search behavior has a certain degree of chance, which is not enough to represent the long-term real interest of the user.

Therefore, in practical applications, the existing information push methods still cannot achieve the desired effect

In this case, pushing information to users still wastes system resources; users cannot get a better user experience, and if users perform operations such as browsing and clicking on information that they are not interested in, these will further increase system burden

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