Automatic excavation system for analogous customer groups

Abstract

The invention discloses an automatic excavation system for analogous customer groups, which comprises a data preprocessing and cleaning device, an unstructured information extractor, a fusion search engine, an excavation target generator, a data warehouse, a relevance analyzer, a tendency analyzer, a customer lose analyzer, a classification analyzer, a cluster analyzer, an isolated point analyzer, customer enterprise characteristic analyzer, a commercial activity analyzer, a customer enterprise credit analyzer, a customer enterprise loyalty index analyzer, a customer enterprise attention analyzer, a customer enterprise marketing analyzer and a result summarization and visualization module. With the system, the contracted customer enterprises are taken as cases, and the analogous customer groups are deeply and accurately excavated in real time, so that value-added services of analogous customer enterprise groups can be immediately provided for users according to rules of a case expansion method.

Description

technical field [0001] The invention relates to the technical field of digital signal processing, and more specifically, relates to an automatic mining system for similar customer groups. Background technique [0002] Data mining is a new technology that discovers and extracts useful information hidden in data warehouses. It can extract potential and valuable knowledge, models or rules from a large amount of data, which helps enterprises discover business opportunities. Trends reveal known facts and predict unknown outcomes. However, there is no direct corresponding data mining system for the case extension method, which is particularly valuable in enterprise marketing. [0003] The case expansion method, that is, the market expansion method of copying and cloning the customer company that has been sold as a seed case, because the case has actually happened, it is highly credible and persuasive, and it is a favorable guarantee for the implementation of precision marketing a...

AI Technical Summary

Problems solved by technology

However, there is no direct corresponding data mining system for the case extension method which is particularly valuable in corporate marketing

[0003] The case expansion method, that is, the market expansion method of copying and cloning the customer company that has been sold as a seed case, because the case has actually happened, it is highly credible and persuasive, and it is a favorable guarantee for the implementation of precision marketing and model marketing, but copying is fresh Successful seed cases require high timeliness and precision, otherwise there will be outdated or misleading negative effects

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