Method for scoring individual network competitiveness and network effect in an online social network

Abstract

The present invention relates to a method for measuring the network competitiveness of an individual and the network effect by means of network analysis in an online social network. Particularly, the method involves creating an online social network, and gauging the network competitiveness and the network effect at each node on the basis of the result of the mutual evaluation of criteria such as trust, integrity, solidarity, openness, importance, and intimacy among nodes in 1st tie relationships in the social network, and provides the nodes and ties of the network with information values.

Description

technical field [0001] The present invention relates to an online social network, and specifically relates to constructing a social connection network in an online manner, and analyzing the network, and when providing social network services (Social Networking Service, SNS) to individuals' competitiveness, network effects, and network competition. It is a method for measuring personal network competitiveness and network effects in an online social network that quantifies power, social rank, etc., and gives value to network nodes and link information. Background technique [0002] The Internet is undergoing tremendous changes affecting our daily lives, and online social networking services have gradually become the foundation of social networking. Many people reconnect themselves with relatives, friends, neighbors, communities and society through the aforementioned online social networks. [0003] The above-mentioned development of online social networks has affected many ar...

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Problems solved by technology

[0013] However, the above-mentioned conventional social capital measurement methods only quantify the social capital representing individual competitiveness and express it as information connecting nodes. However, modern society also requires personal competitiveness, network competitiveness, and competitiveness levels ( Social Rank) and other information

[0014] In modern society, problems are becoming more and more complex. Although enterprises strive to hire talents who can solve the above-mentioned complex problems, it is difficult to deal with them with the knowledge of individuals alone. It is necessary to mobilize talents in multiple fields Problems can only be solved through the network of knowledge. Therefore, the current society increasingly requires network competitiveness

[0015] On the other hand, when recruiting in the United States recently, they will check the applicant's files in advance through websites such as FACEBOOK, and the BEST BUY company in the United States simply puts the number of FOLLOWER (friends) on TWITTER (microblogging) more than 250 in the recruitment notice as The application conditions are listed. Although this is based on the consideration of the marketing effect of the TWITTER (microblogging) service structure, the above services can only provide a simple level of network competitiveness.

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