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Electronic advertising system and advisement playing method thereof

A technology of advertising broadcasting and advertising, applied in the network field, can solve problems such as network bandwidth occupation, program playback interruption, bandwidth resource waste, etc., and achieve the effect of switching

Inactive Publication Date: 2010-11-10
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This method requires the network to be connected all the time. If the network is interrupted, the program will be interrupted.
Since each advertising display terminal has been receiving program data, the network bandwidth has been occupied, causing a great waste of bandwidth resources

Method used

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  • Electronic advertising system and advisement playing method thereof
  • Electronic advertising system and advisement playing method thereof
  • Electronic advertising system and advisement playing method thereof

Examples

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Embodiment Construction

[0027] The electronic advertisement system and its advertisement playing method of the present invention will be described below in conjunction with the accompanying drawings.

[0028] see figure 1 , which is a schematic diagram of the modules of the electronic advertisement system of the present invention.

[0029] The electronic advertisement system of the present invention includes an advertisement service server 11 , a media server 12 and an advertisement display terminal 13 . Among them, the advertising service server 11 is used to provide advertising resources. The media server 12 is used to receive and store the advertising resources. The advertisement display terminal 13 is used for receiving the advertisement resources from the media server 12 and playing them. The advertisement display terminal 13 may be a combination of a set-top box and a television, or may be an integrated machine of the set-top box and the television.

[0030] The advertising service server 1...

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PUM

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Abstract

The invention discloses an electronic advertising system and an advisement playing method thereof. The electronic advertising system comprises a media server and an advisement showing terminal, wherein the media server is used for storing advisement programs, and the advisement showing terminal is used for downloading and storing the advisement programs stored by the media server and reading and playing after the advisement programs are downloaded or receiving the advisement programs stored by the media server and directly playing. The invention can selectively carry out advisement playing in an on-line playing mode or off-line playing mode, and realizes the switching of the on-line playing mode and the off-line playing mode.

Description

technical field [0001] The invention relates to the field of network technology, in particular to an electronic advertisement system and an advertisement playing method thereof. Background technique [0002] At present, the electronic advertising system can be roughly divided into two types, one is composed of an independent advertising display terminal and an independent program distribution system. After the program is produced, the program is first stored in the storage device, and then the storage device is inserted into the advertisement display terminal to establish a connection between the storage device and the advertisement display terminal, and then the advertisement display terminal reads the program and plays it. The storage device may be a mobile hard disk or a memory card. When performing the operation of establishing a connection between the storage device and the advertising display terminal, personnel need to go to each advertising display terminal in each ...

Claims

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Application Information

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IPC IPC(8): G09F27/00H04N7/173H04L29/08
Inventor 郭永红李燕芳杨瑞亚
Owner ZTE CORP
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