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Advertising method, SNS advertising system and recording medium

A recording medium and advertising technology, applied in the fields of advertising, recording medium, SNS advertising system, social network service advertising system, can solve the problems of unable to receive advertisements, unable to accurately reflect the user's recent interests or recent hobbies, etc. Amplify the effect of advertising

Inactive Publication Date: 2010-09-01
SK PLANET CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Even if the user correctly writes his or her interests or hobbies into the user profile when the user requests the service, the user profile as described above cannot accurately reflect the user's recent interests or recent hobbies
[0006] Additionally, users are forced to receive spam advertisements that have nothing to do with them and necessarily fail to receive advertisements that match the user's current interests or hobbies

Method used

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  • Advertising method, SNS advertising system and recording medium
  • Advertising method, SNS advertising system and recording medium
  • Advertising method, SNS advertising system and recording medium

Examples

Experimental program
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Embodiment approach

[0028] figure 1 is an explanatory diagram showing the configuration of a communication system according to one embodiment of the present invention.

[0029] refer to figure 1 , a communication system 10 according to one embodiment of the present invention includes an SNS advertisement system 14 and a plurality of user terminals 16 and 18 interconnected through a wired / wireless communication network 12 .

[0030] According to one embodiment of the present invention, the wired / wireless communication network 12 refers to a mobile communication network.

[0031] The SNS advertisement system 14 provides communication services for communication of the user terminals 16 , 18 , etc. to the user terminals 16 , 18 , etc. through the wired / wireless communication network 12 . Specifically, according to the present embodiment, the SNS advertising system 14 refers to a system that selects advertisements and provides mobile advertisement services based on user information (for example, a u...

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Abstract

Disclosed is an advertising method, and a Social Networking Service (SNS) advertising system and a recording medium for performing the same. The advertising method includes: analyzing a Call Data Records (CDR) system for storing therein phone call details of user terminals, and extracting groups; receiving advertising information; searching for a user profile matching with the advertising information, and selecting at least one particular person having the user profile; selecting a target group including the particular person; and providing an advertisement to the selected target group. Accordingly, it is possible to effectively provide advertisements to user terminals connected to a wired / wireless communication network.

Description

technical field [0001] The present invention relates to a method for providing advertisement through a user terminal, a social networking service (SNS, social networking service) advertisement system and a recording medium for performing the method. [0002] More specifically, the present invention relates to an advertisement method, and an SNS advertisement system and a recording medium for carrying out the method, wherein the advertisement method extracts group information formed on a wired / wireless communication network with close interaction Advertisements are provided to the extracted groups, or influential users are selected and advertisements are provided to the selected users. Background technique [0003] Currently, service providers provide users with various advertisements of advertisers through various terminals. [0004] When a user makes a request for a service to a service provider, the user generally does not write their interests and hobbies into the user p...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/0269G06Q30/02
Inventor 金旼庆李俊燮
Owner SK PLANET CO LTD
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