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Method and apparatus for distribution and personalization of e-coupons

A technology of electronic coupons and coupons, applied in data processing applications, marketing, instruments, etc., can solve the problems of lack of target specificity, difficult tracking of consumers and manufacturers, and lack of specificity of electronic coupons.

Inactive Publication Date: 2010-08-11
QUALCOMM INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Moreover, processing paper coupons imposes processing difficulties on consumers and merchants
TV and radio promotions lack target specificity and are difficult for consumers and manufacturers to track
Existing electronic coupons also lack specificity and require consumers to spend time searching for electronic coupons on the Internet

Method used

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  • Method and apparatus for distribution and personalization of e-coupons
  • Method and apparatus for distribution and personalization of e-coupons
  • Method and apparatus for distribution and personalization of e-coupons

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Embodiment Construction

[0027] Various embodiments will be described in detail with reference to the accompanying drawings. Wherever possible, the same reference numbers will be used throughout the drawings to refer to the same or like parts. References made to particular examples and implementations are for illustrative purposes, and are not intended to limit the scope of the invention or the appended claims.

[0028] In this description, the terms "incentive", "coupon" and "promotion" are used interchangeably to refer to various marketing and promotional incentives. The word "exemplary" is used herein to indicate an example, instance, or illustration, rather than a necessary implementation or element. Any implementation described herein as "exemplary" is not necessarily to be construed as preferred or advantageous over other implementations.

[0029] As used herein, the term "server" refers to any of a variety of commercially available computer systems configured to operate in a client-server arc...

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PUM

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Abstract

A method and system for distributing and personalizing E-Coupons include sending a generic E-Coupon identifier to a mobile device and requesting a redeemable personalized E-Coupon based on the generic E-Coupon identifier. User location, time, purchase history and preference may be provided and used to personalize the E-Coupon. The personalized E-Coupon may then be distributed to the mobile device. The generic E-Coupon identifier may be distributed through different media, such as audio, video, multimedia or wireless data networks. For high security devices, the personalized E-Coupon may be sent digitally signed. For low security devices, the E-Coupon Manager may store the personalized E-Coupon and send to the mobile device a unique E-Coupon ID. The distributed personalized E-Coupons may be used to receive discounts at a merchant physical location or Internet site.

Description

[0001] Related applications [0002] This application asserts U.S. Serial No. 60 / 912,621, filed April 18, 2007, entitled "Method and Apparatus for Distribution and Personalization of e-Coupons" The benefit of priority of the Provisional Patent Application, the entire content of which is incorporated herein by reference. technical field [0003] The present invention relates generally to electronic coupons, and more particularly to distribution and personalization of electronic coupons. Background technique [0004] Manufacturers and retailers use coupons as a way to advertise and discount their products in order to compete with other similar products in the market. Today, coupons are distributed to consumers as paper coupons, TV and radio promotions, and electronic coupons (E-coupons). Currently available coupons and their distribution methods have proven to be inefficient for coupon owners and difficult and inefficient for consumers to redeem the coupons. As a result, m...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/0239G06Q30/0225G06Q30/02
Inventor 奥利弗·米凯利斯
Owner QUALCOMM INC
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