Method, system, terminal device and advertiser terminal for realizing interactive advertisement

Abstract

The invention discloses a method, a system, a terminal device and an advertiser terminal for realizing an interactive advertisement. The method for realizing the interactive advertisement comprises the following steps that: an advertiser terminal receives a request message sent by a service client, wherein the request message is used by a user for requiring information interaction with a third part platform which releases the advertisement; and the advertiser terminal triggers a terminal communication module according to the contact information of the third part platform to carry out the information interaction with the third part platform. The method has the advantages of not changing the processing operation of the prior network side communication module and avoiding congestion of an advertising server, allowing the advertiser terminal to detect and filter out malicious clicks, precisely, reliably and really charging interactive advertisements by category, and realizing user information shielding on a network side and the like.

Description

technical field [0001] The invention relates to the technical field of network communication, in particular to a method, a system, a terminal device and an advertisement client for realizing interactive advertisement. Background technique [0002] An interactive advertisement (ie, an interactive advertisement) in a communication system refers to any advertisement that requires or allows a user to take an action. Actions taken by users include: playing games, filling in information, answering questions, purchasing things, allowing buyers to initiate contact with advertisers, allowing buyers to be contacted and obtain more information, etc. [0003] A current method for implementing interactive advertisements is as follows: a service client implements information interaction between a user and a third-party platform (such as a business platform) that publishes advertisements by invoking a terminal communication module. [0004] Another implementation method of interactive adv...

AI Technical Summary

Problems solved by technology

[0006] In the method of realizing information interaction by calling the terminal communication module, the information interaction between the user and the third-party platform obtained by the advertising client from the terminal communication module cannot reflect which service triggers the information interaction process, so The advertising client cannot carry out classified information statistics on interactive advertisements, and thus cannot conduct accurate billing for interactive advertisements; the advertising server cannot detect malicious clicks, or due to malicious clicks, this method cannot perform malicious clicks. control, making the billing of interactive advertisements have reliability problems

[0007] In the method that the advertising platform realizes information interaction by triggering the network-side communication module, the processing operation of the network-side communication module is changed; in addition, both the advertising platform and the network-side communication module can obtain information such as user contact information and user advertising needs, The controllability of the user's privacy information is poor (that is, the security is poor); although the advertisement server can detect malicious click behavior, the malicious click behavior can only be detected on the network side, so it not only occupies the transmission resources of the user and the network side, but also extremely It takes up the processing resources of the ad server; the ad server needs to process the ad request messages of each business client, so it is easy to form congestion at the ad server

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