Apparatus and method for providing media advertisement service using human body communication

Abstract

There is provided an apparatus for providing a media advertisement service using human body communication, including: conductive contact part for contact with a human body; a control part configured to detect human body contact of a user with the conductive contact part and acquire user-contact-associated contents, the user-contact-associated-contents being contents associated with an advertisement selected by the human body contact of the user; and a human body communication part configured to convert the acquired user-contact-associated contents into a signal for human body communication and send the signal to a user terminal via the conductive contact part and a user's body.

Description

technical field [0001] The present invention relates to an apparatus and method for providing media advertisement service using human body communication; and, more particularly, to such an apparatus and method for providing media advertisement service using human body communication, which is configured to pass when When contacting advertising media (eg, advertising posters or electronic display boards) (that is, user terminals), the user is provided with various contents associated with the advertisements that the user is interested in through body communication, thereby maximizing the advertising effect. [0002] This work was supported by the IT R&D project of MIC / IITA [2006-S-072-01, "Controller SoC for Human Body Communications"]. Background technique [0003] Recent technological development and diversification of social structures have resulted in the emergence of various products or services. As various technologies are gaining popularity and equalizing, it is consid...

AI Technical Summary

Problems solved by technology

[0004] However, most general advertisements are limited to messages or still images on printed media or electronic display boards, or moving images reproduced on various image media such as television

[0005] Common ad techniques have the limitation of lack of interaction with the user because the ad is a one-way message

Also, the content associated with an advertisement is limited by the type and place where the advertising medium is placed

[0006] That is, common advertising techniques have limitations such as lack of interaction with users due to one-way messaging, lack of diversity in advertisement-associated content, and advertisement limitations caused by space limitations of advertising media.

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