Online advertising release method, system and online advertising generation device

Abstract

The invention discloses an online advertising release method, a system and an online advertising generation device, and the advertising release method comprises the following steps: setting a corresponding relation between the priority level and the advertising order level in advance by a priority management device; determining the online advertising release priority level by a advertising generation distribution device according to the present type of the advertising order, when an online advertisement is released; generating an online advertising data document according to the present advertising order, wherein adding the release priority level of the present advertising order into the online advertising data document; releasing the online advertising data document according to the release priority level of the online advertising data document. By adopting the online advertising release method, system and online advertising generation device of the invention, an online advertising data document with the priority level can be generated and released according to the priority level, thereby meeting the requirements of class 2 advertising putting, improving the utilization ratio, and strengthening response flexibility, expandability and friendliness of user experience.

Description

technical field [0001] The invention relates to the technical field of network advertisements, in particular to a method and system for publishing network advertisements and a device for generating network advertisements. Background technique [0002] Online advertising is a variety of commercial advertisements published on various products on the Internet with digital codes as the carrier; its advertising space refers to the advertising position on the Internet that can be used to display advertising ideas, such as in web pages and instant messaging software. The location where the ad will appear. With the continuous enrichment of Internet applications, online advertising has been more and more widely used in various carriers such as instant messaging tools, online games, and online video players, providing advertisers with rich online marketing methods. [0003] The release of online advertisements is completed by the online advertisement publishing system. The current e...

AI Technical Summary

Problems solved by technology

There may be many kinds of orders on the same advertising space, but the existing online advertising publishing system does not distinguish between the types of online advertising orders, and puts the online advertising data files generated by all advertising orders into the advertising display server, which reduces the resource utilization of the system rate, the system cannot respond flexibly when new insertion orders appear, which limits the scalability of the system

And for a certain class2 insertion order, because it is impossible to tell whether there are other types of insertion orders for this ad slot, it cannot meet the delivery requirements of class2 advertisements

The lack of distinction between the order types of online advertisements leads to a relatively fixed correspondence between advertisements and ad slots, and it is impossible to display relevant advertisements for the page environment where the ad slots are located, resulting in poor user experience.

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