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Video advertisement correlation method and system based on visual saliency

A video advertisement and salience technology, which is applied in the field of video advertisement association method and system based on visual salience, can solve the problems of not achieving the effect of advertisement application, affecting users' viewing, and lack of significant content association, etc., so as to facilitate understanding and exploration Effect

Inactive Publication Date: 2009-07-22
PEKING UNIV
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0010] 2) Missing associations to salient content
Therefore, inserting advertisements that have nothing to do with prominent content will affect users’ viewing on the one hand, and on the other hand, it will not achieve the effect of advertising applications

Method used

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  • Video advertisement correlation method and system based on visual saliency
  • Video advertisement correlation method and system based on visual saliency
  • Video advertisement correlation method and system based on visual saliency

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Embodiment Construction

[0045] Various aspects of the present invention will be described in detail below through embodiments and in conjunction with the accompanying drawings.

[0046] figure 1 is an example diagram of the effect of the video advertisement association method based on visual salience, where figure 1 (a) 1(d) is the rendering of the existing advertising insertion method; figure 1 (e)-1(g) are renderings of video advertisement association methods based on visual salience.

[0047] According to one embodiment of the present invention, the method flowchart of the present invention is as follows Figure 2 Show. Figure 2 The input video module represents any video signal input to the video advertisement association system, and the video signal can be a video stream or a video file. When implementing the method of the present invention, a short video clip is obtained from the input video, and in the frame sampling module, video frames are obtained from the video clip according to a cer...

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Abstract

The invention relates to an image and a video processing method, especially to a video advertisement correlation method based on a visual saliency. The invention can automatically select a most attracted salient region in a video by calculating a saliency distribution graph of a sampling frame. Based on the extracted salient region, the method automatically obtains advertising signs associated with the salient region in an advertisement base through a plurality of retrieval methods. Finally the method synchronously plays the video clip and queried advertisement information to a user. The invention can associates relative advertisement information for the salient region concerned with the user, further satisfies the demands of deep understand and further exploration to the region concerned with the user.

Description

technical field [0001] The invention relates to an image and video processing method and system, in particular to a video advertisement association method and system based on visual salience. Background technique [0002] In recent years, with the rapid development of video broadcast technology, the number of video broadcasts and video files has exploded. While playing the video, the method of inserting advertisements in or around the video for publicity has also been adopted by many video providers and playback software. The current video ad insertion methods mainly include the following: [0003] 1. Time domain advertisement segment. as attached figure 1 As shown in (a), it refers to inserting a specific advertisement segment during the buffer time or pause time at the beginning of playing the video. The advertising segment may be in the form of an advertising picture, an advertising video, or the like. [0004] 2. Advertising around the webpage. as attached figure ...

Claims

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Application Information

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IPC IPC(8): H04N7/52G09F27/00G06F17/30
Inventor 田永鸿李甲段凌宇黄铁军高文
Owner PEKING UNIV
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