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Implementing method, system and device for advertising delivery

A technology of advertising placement and implementation method, applied in the Internet field, can solve problems such as low success rate of advertisement display, long loading time, and reduced user experience, so as to achieve the effect of improving experience, increasing success rate, and enhancing effect

Inactive Publication Date: 2008-10-15
SHENZHEN THUNDER NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] Embodiments of the present invention provide a method, system, and device for implementing advertisement placement, which are used to solve the problems in the prior art that the advertisement placement method has a low success rate of advertisement display, and that the loading time is long due to improper placement of advertisements, thus reducing user experience.

Method used

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  • Implementing method, system and device for advertising delivery
  • Implementing method, system and device for advertising delivery
  • Implementing method, system and device for advertising delivery

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Embodiment Construction

[0028] In the embodiment of the present invention, in order to ensure that the advertisement of the advertiser is displayed, improve the experience of the client, and enhance the effect of the advertisement, a method of placing different forms of advertisements based on the current network conditions of the client is adopted. Add a timeout replacement mechanism.

[0029] In the embodiment of the present invention, the server determines the network status of the client according to the advertisement browsing request of the client, and pushes at least one type of advertisement to the client according to the network status; the client displays the received advertisement.

[0030] Wherein, the advertisement form is: a text advertisement form, a picture advertisement form, an animation advertisement form, a video advertisement form or a default advertisement form, and the like. Wherein, the form of text advertisement refers to an advertisement expressed in text, or an advertisement...

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Abstract

The invention discloses a realizing method for the launching of advertisements, which comprises that a server is used for determining the state of the network of the client side and promoting and sending advertisements of at least one advertising form to the client side according to the state of the network; the client side displays the received advertisement. The invention also discloses a system and a device for realizing the launching of advertisements. The realizing method, the system and the device of the invention promote and send different forms of advertising according to the state of the network; therefore, the invention can ensure the display of the advertisements of advertisers and the success rate of the display of the advertisements is increased; meanwhile, as different forms of advertising are promoted and sent according to the state of the network, situations like advertisements can not be displayed or that the internet explorer is blocked for too long load time never happens, thereofore, the user experience can be increased and the effect of the advertisement can be enhanced.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a method, system and device for implementing advertisement placement. Background technique [0002] Advertisements include text, pictures, Flash, video and other forms of advertising, and advertisers are free to choose the form of advertising. For example, for content advertisements, when the user moves the mouse over the marked keywords, the advertiser's advertisements can be displayed in the form of text, pictures, Flash, videos, etc. In addition to content advertisements, some advertisements are non-keyword advertisements when the web page is opened, that is, the IE browser, or after running some client programs connected to the web server, such as Flashget, Thunder download client, and online game client Wait, pop up the advertisement frame again, this advertisement frame can pop up a new IE window display, also can pop up the window display of other application...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/18H04H60/68H04H60/82
Inventor 陈明孝王奇丰许冬冬
Owner SHENZHEN THUNDER NETWORK TECH
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