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Interactive advertisement system

An interactive and advertising technology, applied in the field of interactive advertising systems, can solve the problems of lack of interactivity and remote control capabilities, lack of flexibility, and costing network operators time and energy, so as to increase audience attention and increase dependence. , the effect of increasing coverage

Inactive Publication Date: 2011-05-18
UNIV OF SHANGHAI FOR SCI & TECH
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

Stand-alone playback mode is the mainstream of advertising media at present. It has a wide range of applications and coverage, and the form of playback media is relatively flexible. However, the update of film sources must be done manually one by one. Every time an advertisement is replaced, it will cost a lot of money for the network operator. Time and effort, because of this, some advertising operators who need to change advertisements frequently shut out
The use of advertising machines without storage devices is limited, and the content played by all machines is the same, which lacks flexibility
Moreover, these two advertising machines cannot be connected to the wide area network, lack of interactivity and remote control capabilities

Method used

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Embodiment Construction

[0039] Embodiments of the present invention will be described in further detail below in conjunction with the accompanying drawings, but the present embodiments are not intended to limit the present invention, and all similar structures, methods and similar changes of the present invention should be included in the protection scope of the present invention.

[0040] Such as figure 1 As shown, in the interactive advertising system of the embodiment of the present invention, the advertising machine terminal includes:

[0041] Main processor: including main controller, video decoder (media processor). Among them, the main controller controls the operation and configuration of the entire system, draws the OSD interface, and responds to user buttons and remote control events; the video decoder is responsible for decoding video signals, such as decoding MPEG-2, MPEG-4, H.264, RM, VOB other formats;

[0042] The advertising machine terminal needs to play video images, and there are...

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Abstract

An interaction advertisement system relates to the electronic advertisement technology field, which aims to solve the technical problems that the advertisement content is conveniently updated, and the remote control of the advertisement spread is realized. The advertisement system comprises an advertisement player terminal and a server background, wherein the advertisement player terminal is provided with a main controller and a main processor of a media processor which are respectively connected with the terminal internal memory, a terminal external memory, a starting ROM, a wireless networkinterface, a sound card chip, an LCD screen, a keyboard and a power supply of the main processor, and the server background comprises a management module for playing video files, a program playing menu management module, a program playing menu management module, a playing log view module, a working state monitoring module and an on-off control module. The invention can increase the advertisement variety and the coverage percentage of the advertisement, improves the concern extent of receivers, is convenient for the updating of the advertisement, and can realize the characteristics of remote control, remote updating, remote diagnosis and remote monitoring of the function of the advertisement spread and the like.

Description

technical field [0001] The invention relates to electronic advertisement technology, in particular to an interactive advertisement system technology. Background technique [0002] At present, advertising machines are mainly divided into two categories. One is the stand-alone playback mode with memory, which is mainly used in buildings, elevators, subways and other occasions. Most of them are LCD machines. Each machine has its own storage device for storing media advertisements. The playback content is controlled by a single machine; the other is the network interconnection playback mode without storage devices, mainly for advertising machines in supermarkets, hypermarkets, etc. This type of machine has a control center, and the content played is completely controlled by the control center, usually An interconnected machine group plays the same content. Each advertising machine terminal is connected to the central controller through a VGA cable or VIDEO / SVIDEO cable. The adve...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G09F27/00H04N21/2668
Inventor 毛倩曾小清徐伯庆
Owner UNIV OF SHANGHAI FOR SCI & TECH
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