Digital Advertising System

Abstract

A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital al sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models.

Description

CROSS-REFERENCE TO RELATED APPLICATION[0001]This application claims priority to Indian Patent Application No. 2646 / DEL / 2011 filed on Sep. 13, 2011, entitled “Intelligent Advertising Framework System”, the disclosure of which is incorporated herein by reference in its entirety for all purposes.FIELD OF THE INVENTION[0002]Embodiments of the invention relate to a system for selecting advertising to be displayed on a digital display device based on video analytics.BACKGROUND OF THE INVENTION[0003]Digital signage is the term that is often used to describe the use of an electronic display device, such as a Liquid Crystal Display (LCD), Light Emitting Diode (LED) display, plasma display, or a projected display to show news, advertisements, local announcements, and other multimedia content in public venues such as restaurants or shopping malls. In recent years, the digital signage industry has experienced tremendous growth, and it is now only second to the Internet advertising industry in t...

AI Technical Summary

Benefits of technology

The patent is about a system that uses video analysis to determine the effectiveness of advertisements displayed on digital signs. The system uses cameras and software to detect the number of viewers, their age and distance from the screen, and adapts the advertisements accordingly. This allows for more targeted and relevant advertisements to be displayed on digital signs, improving their effectiveness. The system also collects data on viewing habits and sales to better measure the impact of the advertisements. Overall, the system uses advanced technology to provide valuable information on advertising performance and help optimize advertising networks.

Problems solved by technology

Currently there is no way to determine the effectiveness of the ad content.

One of the main challenges in the digital signage industry has been providing digital signage operators with some clear return on investment (ROI) data.

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