Content development and distribution using cognitive sciences database

Abstract

Computer implemented methods and systems facilitate development and distribution of content for presentation on a display or a multiplicity of networked displays, the content including content elements. The content elements may include graphics, text, video clips, still images, audio clips or web pages. The development of the content is facilitated using a database comprising design rules based on principles of cognitive and vision sciences. The database may include design rules based on visual attention, memory, and / or text recognition, for example.

Description

FIELD OF THE INVENTION[0001]The present invention relates to methods and systems for developing content for presentation on a display or a multiplicity of networked displays.BACKGROUND[0002]Designers of content often employ computer application programs that are capable of importing and arranging various types of content. Advertisements, for example, may be developed that incorporate text, graphics, video, and audio elements, among others. In general, the effectiveness of advertising content is a function of a designer's experience, rather than the sophistication of the computer application program used to generate the advertising content.[0003]A successful content designer generally improves his or her skills in a trial and error fashion or by relying on tried-and-true approaches. Imparting an accomplished designer's skills to a less experienced designer is often difficult if not impossible, as such skills tend to be highly stylistic and personal to the particular designer. Because...

AI Technical Summary

Benefits of technology

The present invention is about a computer system and method for creating and distributing content using cognitive and vision science principles. The system helps users develop content by using design rules and models based on principles of cognitive science and visual attention. It also suggests attributes for the content based on the display's attributes, such as display type, size, and distance from the viewer. The system can also analyze the content using cognitive science models and recommend changes to improve its presentation on different displays. The technical effects of this invention include improved content development and distribution, as well as improved content presentation effectiveness.

Problems solved by technology

Imparting an accomplished designer's skills to a less experienced designer is often difficult if not impossible, as such skills tend to be highly stylistic and personal to the particular designer.

Conventional computer application programs for generating content generally do not provide the designer with tools that allow the designer to exceed his or her own skills for developing effective content.

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