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Method for display of advertising

a technology for displaying and advertising, applied in the field of advertising, can solve the problems of difficult to find a mono-planar surface to secure advertising materials, difficult to target groups, and difficulty in ad-hoc placement of advertisements to portable structures, etc., and achieve the effect of maximizing the effectiveness of advertising

Inactive Publication Date: 2007-08-16
MICRO TARGET MEDIA HLDG
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

This approach maximizes advertising effectiveness by ensuring targeted audiences view the advertisements in guaranteed locations, providing flexibility and efficiency in placement and maintenance, and addressing the durability and security needs of the materials used.

Problems solved by technology

Advertising in a portable toilet located at a construction site, for example, could reach male consumers in the 18 to 45 year demographic, which has proven to be a difficult group to target.
Affixing advertisements to a portable structure presents challenges, however.
For example, portable structures are often made of thick and heavy duty plastic molded into multi-planar structures, which makes it difficult to find a mono-planar surface to secure advertising materials.
Furthermore, since the advertising material will generally be outside in an unsupervised location, the advertising material must be tamper-proof and graffiti-proof.

Method used

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  • Method for display of advertising
  • Method for display of advertising

Examples

Experimental program
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Embodiment Construction

[0030]FIG. 1 is a schematic diagram of a process for displaying advertisements in accordance with an embodiment of the invention. Process 100 of FIG. 1 begins at 102 with identifying one or more advertisements for display, and at 104 with identifying target audience(s) for the advertisement. Process steps 102 and 104 can be performed, or example, by an advertising manager or other executive decision maker, as for example as part of an advertising campaign. For example, an advertiser wishing to improve sales of a product such as beer may identify an advertisement such as a photographic depiction of a cold glass of beer and a target audience such as males of legal drinking age. As will be understood by those of ordinary skill in the relevant arts, once they have been made familiar with the disclosure herein, a very wide variety of other advertising scenarios, involving a wide variety of products and / or services, and target audiences, are suitable for use in implementing the invention....

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Abstract

Improvements in systems and methods for advertising. Systems and methods according to the invention include specially-adapted computer networks 200, unique data input and acquisition devices 261, and processes for implementing, monitoring, and assessing advertising campaigns. Systems and methods are particularly useful in advertising campaigns directed to multiple locations, and are suitable for use both with fixed or permanent structures and with portable toilets and other temporary or moveable structures.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS [0001] This application claims the priority of, and incorporates in full by this reference, each of the following co-pending provisional patent applications, including all appendices and other documents attached thereto: [0002] 60 / 734,750, entitled ADVERTISING DISPLAY FOR PORTABLE STRUCTURE and filed 9 Nov. 2005; [0003] 60 / 734,767, entitled WRAP-AROUND ADVERTISING DISPLAY and filed 9 Nov. 2005; [0004] 60 / 734,766, entitled METHOD FOR DISPLAY OF ADVERTISING and filed 9 Nov. 2005; [0005] 60 / 773,641, entitled ADVERTISING DISPLAY FOR PORTABLE STRUCTURE and filed 16 Feb. 2006; [0006] 60 / 780,869, entitled METHOD FOR DISPLAY OF ADVERTISING and filed 10 Mar. 2006; and [0007] 60 / 796,541, entitled ADVERTISING DISPLAY FOR PORTABLE STRUCTURE and filed 2 May 2006.COPYRIGHT NOTICE [0008] A portion of the disclosure of this patent document contains material which is subject to copyright protection. The copyright owner has no objection to the facsimile reprodu...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/00
CPCG06Q30/02G06Q30/0251G09F15/0012G09F19/22G09F15/0043G09F19/00G09F15/0018
Inventor POPOWICH, TERRANCEMILLER, JEREMYHESSEL, IANPORTER, RICHARDWOLANCZYK, WALTERBARNARD, SUSANDACHUK, JOSEPH
Owner MICRO TARGET MEDIA HLDG
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