Audio and/or video generation apparatus and method of generating audio and/or video signals
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[0054] An integrated system for uniquely identifying and tracking audio / video material items, in order to facilitate planning, acquisition and generation of audio / video productions will now be described with reference to FIG. 16. In general, the integrated system according to FIG. 16 provides a facility for identifying items of audio / video material within an audio / video production as well as the audio / video production itself, from conception, to acquisition, to generation, to viewing and analysis. This integrated system can be used to facilitate copyright licensing and billing for use of particular audio / video material items. As will be explained, the system for identifying uniquely the audio / video material items and the audio / video productions provides a facility for planning subsequent audio / video productions in accordance with previously produced audio / video productions and consumer analysis information representing the relative audience for these audio / video p...
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