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Interactive multimedia advertisement system based on articles labelling automatic identification technology

A technology of item identification and automatic identification, which is applied in the field of interactive multimedia advertising system based on item identification automatic identification technology, can solve problems such as unintuitive content, incompleteness, and unrealistic viewers, so as to improve advertising effect and change one-way sexual effect

Inactive Publication Date: 2007-07-11
李博航
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  • Summary
  • Abstract
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  • Claims
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Problems solved by technology

For example, when shopping in a supermarket, when you see a certain product, you want to know more about the product before buying it, but reading the manual directly is neither intuitive nor comprehensive, even if the supermarket’s multimedia advertising system may include the product However, because the playback order and method are pre-set, viewers may need to watch other product advertisements for a long time before they can see the product advertisements they want to see, which is unrealistic for viewers of

Method used

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  • Interactive multimedia advertisement system based on articles labelling automatic identification technology
  • Interactive multimedia advertisement system based on articles labelling automatic identification technology
  • Interactive multimedia advertisement system based on articles labelling automatic identification technology

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Embodiment Construction

[0080] The technical solution of the present invention will be further described in detail below in conjunction with the accompanying drawings and implementation examples:

[0081] In a specific implementation example, a widely used personal computer is used as a reference example of a basic platform. Fig. 1 is a schematic diagram showing the exterior of a single device of the interactive multimedia advertising system based on the automatic identification technology of item identification of the present invention. As shown in Figure 1, the exterior of the interactive multimedia advertising system [101] based on the automatic identification technology of item identification directly displayed includes an audio component [102] for displaying multimedia sound effects, and a display component [103] for displaying multimedia video and image information , a one-dimensional barcode scanning detection component [104], a two-dimensional barcode image acquisition and detection component...

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Abstract

An interactive multimedia advertisement system based on article mark automatic identification technique, converts the information like one dimensional and two dimensional barcode or RFID corresponding to sensor inspection circuit to processable digital information, searching the information based on the identification information stored in the database, automatically searching the multi media advertising information corresponding to a article, with demonstrated image and sound effect. The system can automatically showcase the related multimedia information of the article with a simple check of the corresponding part of the identification information by the article and packing page, realizing active acquisition advertisement information in an active interactive way.

Description

technical field [0001] The present invention proposes an interactive multimedia advertising system based on the automatic identification technology of items, which uses information such as one-dimensional barcodes, two-dimensional barcodes or radio frequency electronic tags (RFIDs) on items or item packaging bags to identify the items by the corresponding The sensor detection circuit detects and converts it into digital information that can be processed, and automatically recognizes the identification information of the item through the hardware identification circuit or identification software, and searches according to the identified identification information in the information stored in the system database, and automatically retrieves the information that is related to the item. The multimedia advertisement information corresponding to the item is displayed through the display screen and the sound effect components, realizing the interactive multimedia advertisement display...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G09F27/00G06K7/00G06F17/30H04L12/28G06Q30/02
Inventor 李博航
Owner 李博航
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