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Method and system for dynamic textual ad distribution via email

A technology for advertising and electronic documents, applied in marketing, data processing applications, instruments, etc., can solve problems such as unrealized potential income, and achieve the effects of cost savings and large-scale system flexibility

Inactive Publication Date: 2006-01-11
GOOGLE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As a result, an email provider cannot realize its full potential revenue if the list of ads in a newsletter email reflects the optimal arrangement of the list of ads when the message is viewed by the recipient

Method used

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  • Method and system for dynamic textual ad distribution via email
  • Method and system for dynamic textual ad distribution via email
  • Method and system for dynamic textual ad distribution via email

Examples

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Embodiment Construction

[0046] Embodiments of the present invention deliver up-to-date and timely advertisements. One system implementing various aspects of the invention is depicted in FIG. 20 . 20 depicts a system for generating and distributing graphics enabled emails with advertising image references that are dismissed upon email display, in accordance with at least one embodiment of the present invention. The system may include a content / ad listing provider system(s) 16 / 24 that store and serve advertisements, and an email provider adapted to generate one or more emails with embedded image references to the advertisements instead of static text links. Those 50. Graphics enabled email can be generated using any of a variety of formats such as Hypertext Markup Language (HTML), Dynamic HTML (DHTML), Javascript, Perl, Common Gateway Interface (CGI), and the like.

[0047] In one embodiment, each ad image reference includes query string parameters that are used to identify the expected location at w...

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Abstract

The present invention provides a system and method for providing dynamic pay-for-placement advertisements (24) via graphics-enabled email that generates a display of advertisements (24) when the email newsletter is opened so the advertisements (24) displayed are based on rankings at the time the email is opened instead of when the email was generated and transmitted. In one embodiment, a graphical-content email having one or more embedded advertisements (24) image references is provided to one or more email recipients (28c,28d). The advertisements (24) image reference, in one embodiment, may include query string parameters indicating the context of the image reference and / or portion of the image reference (i.e., identifying the image reference as being part of a particular newsletter email), a position of the image reference in the email display, and the like. A URL reference also may be included with each advertisement (24) image reference (.e.g., one URL for each advertisement (24) portion of the image to be retrieved by the advertising image reference).

Description

[0001] Related Patent Applications [0002] This application claims priority to co-pending US Provisional Patent Application No. 60 / 422,0844, filed November 1, 2002, and entitled "Method and System for Dynamic Textual Ad Distribution via Email." technical field [0003] The present invention relates to a system and method for providing dynamic graphic or text advertisements via electronic mail or other stored electronic documents in a pay-for-place or similar advertising system. Background technique [0004] One form of targeted advertising that is often used in electronic media is an offer to be placed in a broadcast email targeting a specific group of recipients with one or more common interests. For example, a news email about a particular topic (such as parenthood) often includes a large list of Uniform Resource Locators (URLs) to advertiser websites (such as a toy store's website) that cater to that particular topic, and the recipients of the news email The advertised ...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06Q30/02
Inventor 凯文·多诺万郎·迈考伊克里斯多夫·约瑟夫·莫菲戴维·巴德·希尔斯威廉·C·戴伊艾米尔·凯瑟琳·奥康奈尔
Owner GOOGLE LLC
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