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Interactive display

A technology of repeaters and servers, applied in the field of data transmission, can solve the problem of costing a lot of money

Inactive Publication Date: 2003-02-05
BLUEFISH WIRELESS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Especially in large display ads, advertisers often spend a lot of money creating ads and renting space for display ads

Method used

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Examples

Experimental program
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Embodiment Construction

[0023] According to the first embodiment of the disclosed invention, such as figure 1 As shown, an interactive display 1 includes a billboard 2 and a message transceiver 3. The billboard 2 has an outer frame 6 and carries an advertisement 5, which is a portable computer 8 here.

[0024] Such as figure 1 As shown, the message transceiver 3 includes a transponder logo in the form of BLUEFISH (trademark "blue fish"), and the eyes of the fish logo 9 are an infrared receiver and transmitter 10.

[0025] According to this embodiment, a client who owns a portable transmitter 13 transmits a message to the transceiver 3. Although the portable transmitter 13 can take many forms, in figure 1 Only two preferred embodiments are shown in. The first preferred embodiment of the transmitter 13 is a mobile phone 14 including an infrared transceiver 15. Such mobile phones are well known and include buttons 17 so that they can be easily adapted for use with interactive displays.

[0026] Same in f...

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PUM

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Abstract

The present invention relates to interactive advertising which permits a vendor to be provided with feedback from interested consumers. A publically accessible data transfer system is also disclosed which permits members of the public equipped with personal digital assistants (PDA) (45) to receive and transmit data via a transponder (9) located on outdoor advertising signs (1) or similar locations. The transponder (9) includes a cache memory (54) and is able to communicate with a server (42) to upload and download data. A system of product data dissemination and a commercial premises data transfer system are also disclosed.

Description

Technical field [0001] The present invention relates to advertising and data transmission using "advertising equipment" including a transponder. Background technique [0002] Products, especially a smaller range of services, are usually displayed by advertisers, who are essentially sellers of products and services. Such advertisements generally include outdoor advertisements, such as posters, billboards, neon lights, etc., and other forms of advertisements, such as appearing in print media. Outdoor advertisements are usually located in important locations in the community, such as airport terminals, bus stops, or on both sides of roads and buildings. Especially in large display advertisements, advertisers usually spend a lot of money on creating advertisements and renting space for display advertisements. Despite the high cost, advertisers usually get very little feedback on how many customers like the advertisement, find the product attractive, and may purchase the product, etc....

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06H04N7/16H04N21/41H04N21/81
CPCH04N7/163G06Q30/0601G06Q30/02H04N21/4126H04N21/812
Inventor 詹姆斯·罗伯特·费希尔约翰·伊吉诺·卡尔贝泽
Owner BLUEFISH WIRELESS
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