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Cross-border live broadcast processing method and electronic equipment

A processing method and technology of live streaming, applied in the field of cross-border live streaming, can solve the problems of difficulty for users to understand live content, overlooked information, and high density of subtitle texts, so as to improve user experience and increase retention intention.

Pending Publication Date: 2022-05-13
阿里巴巴(中国)网络技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The above method can solve the multilingual problem in the process of cross-border live broadcasting to a certain extent. However, in the existing technology, by displaying the translated text line by line, users need a certain cost to watch and understand.
When the anchor speaks fast, the density of the subtitle text will be relatively high, and viewers are likely to miss some information
In addition, because real-time speech recognition and translation are required, the technical requirements are relatively high. If any part of the recognition or translation is inaccurate, it may make it difficult for users to understand the live broadcast content, which will directly affect users. viewing experience, and even purchase retention intentions

Method used

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  • Cross-border live broadcast processing method and electronic equipment
  • Cross-border live broadcast processing method and electronic equipment
  • Cross-border live broadcast processing method and electronic equipment

Examples

Experimental program
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Embodiment 1

[0069] First of all, this embodiment 1 provides a cross-border live broadcast processing method from the perspective of the server, see figure 2 , the method may specifically include:

[0070] S201: Determine a target product associated with the current live streaming content.

[0071] In a specific implementation, the anchor may explain multiple products during a live broadcast, and these products can be attached to the live broadcast room in the form of a list of products (multiple products can be attached before the broadcast, or can also be linked during the live broadcast) , complete the hooking of the product), the list has the serial number of the product, when explaining a certain product, it will tell the audience what product number it is currently explaining, and so on. Therefore, the server can determine which specific target product is the key to the current live streaming content based on the anchor's explanation content. Or, in another way, because the anchor...

Embodiment 2

[0092] The second embodiment corresponds to the first embodiment, and provides a cross-border live broadcast processing method from the perspective of the client, see Figure 4 , the device can include:

[0093] S401: Obtain the live streaming content and the translation of corresponding keywords in the target language, wherein the keywords are obtained by the server by extracting the live streaming content and / or the associated target commodity information;

[0094] S402: Display the translation of the keyword in the target language on the interface for displaying the live streaming content.

[0095] Specifically, when displaying keywords, highlighting, zooming in, adding dynamic effects, etc. can be used to highlight them so that they can be perceived by users.

[0096] In addition, a resident display area and a temporary display area can also be provided in the live broadcast interface, which are used to display some more important keywords in a resident manner, and other ...

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Abstract

The embodiment of the invention discloses a cross-border live broadcast processing method and electronic equipment. The method comprises the following steps: determining a target commodity associated with current live broadcast stream content; carrying out keyword extraction from the information associated with the target commodity and / or the live streaming content; and translating the keyword into translated texts in multiple languages, and providing the keyword translated texts to a client associated with a viewer user according to the language required by the viewer user, so that the client displays the keyword translated texts in an interface for displaying the live stream content. According to the embodiment of the invention, a viewer user of cross-border live broadcast can obtain more important and more accurate key point information in the live broadcast watching process, and the user experience in the cross-border live broadcast process is improved.

Description

technical field [0001] This application relates to the technical field of cross-border live broadcasting, in particular to a processing method and electronic equipment for cross-border live broadcasting. Background technique [0002] Live streaming has become a very important content presentation and interaction method in e-commerce systems. However, compared with domestic live streaming e-commerce, cross-border live streaming e-commerce is still in the early stages of development. This is mainly because there are multilingual differences in the cross-border live streaming process issue, which limits the reach of single-language live broadcasts. However, if businesses are asked to hire more anchors from different countries, the cost will be too high and it will be difficult to achieve. Therefore, the current cross-border live broadcast scene mainly adopts real-time speech recognition and multilingual text translation solutions, that is, only one anchor is needed for live br...

Claims

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Application Information

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IPC IPC(8): H04N21/2187H04N21/439H04N21/485H04N21/488H04N21/435G10L15/00G10L15/02G10L15/26G06F16/953G06F40/289G06F40/58G06Q30/06
CPCH04N21/2187H04N21/439H04N21/4856H04N21/4884H04N21/435G10L15/005G10L15/26G10L15/02G06Q30/0641G06F40/58G06F40/289G06F16/953
Inventor 张磊
Owner 阿里巴巴(中国)网络技术有限公司
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