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Digital advertisement putting scheme management method based on big data and artificial intelligence

A technology of advertising and artificial intelligence, applied in marketing and other directions, can solve the problems of low accuracy of judgment results, consumption of human resources, and long time consumption, so as to avoid waste of human resources, avoid low advertising revenue, and increase revenue Effect

Pending Publication Date: 2022-04-15
徐新妹
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, on the one hand, the quality of the artificially formulated advertising delivery plan will be affected by the knowledge level, experience level and subjectivity of the maker, resulting in inaccurate judgment results
On the other hand, it is more labor-intensive, costly, and time-consuming

Method used

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  • Digital advertisement putting scheme management method based on big data and artificial intelligence

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Embodiment Construction

[0029] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in combination with specific embodiments and with reference to the accompanying drawings. It should be understood that these descriptions are exemplary only, and are not intended to limit the scope of the present invention. Also, in the following description, descriptions of well-known structures and techniques are omitted to avoid unnecessarily obscuring the concept of the present invention.

[0030] The terminology used in the present invention is for the purpose of describing particular embodiments only and is not intended to limit the invention. As used herein and in the appended claims, the singular forms "a", "the", and "the" are intended to include the plural forms as well, unless the context clearly dictates otherwise. It should also be understood that the term "and / or" as used herein refers to and incl...

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Abstract

The invention relates to a digital advertisement putting scheme management method based on big data and artificial intelligence, and the method comprises the steps: obtaining a first putting feature and a second putting feature according to an advertisement putting request, carrying out the feature reconstruction of the first putting feature and the second putting feature, and generating a first putting reconstruction feature and a second putting reconstruction feature, and performing linear aggregation on the first delivery reconstruction feature and the second delivery reconstruction feature to generate an advertisement delivery feature. Extracting the characteristics of the advertisement space data of the advertisement space to obtain the advertisement space time sequence characteristics of the advertisement space, and performing time sequence decomposition on the advertisement space time sequence characteristics of the advertisement space to obtain the time sequence characteristics of the advertisement space and a plurality of advertisement space characteristics; and generating an advertisement revenue analysis chart according to the advertisement putting characteristics and the time sequence characteristics and the advertisement position characteristics of each advertisement position, and inputting the advertisement revenue analysis chart into an advertisement putting model to obtain an advertisement putting track characteristic when the advertisement putting revenue is maximum so as to output an advertisement putting scheme.

Description

technical field [0001] The invention relates to the fields of artificial intelligence and digital advertising, in particular to a method for managing digital advertising delivery schemes based on big data and artificial intelligence. Background technique [0002] With the rapid development of the Internet, the number of Internet audiences is increasing, and the form of advertising has also changed from traditional outdoor advertising and TV advertising to digital advertising. In order to help merchants achieve the best effect of advertising, influence the largest number of people and maximize the revenue of advertising under the condition of constant capital budget, the formulation of advertising plan is very important. The advertising delivery plan directly determines the final revenue of advertising delivery. [0003] In the prior art, the formulation of the advertising placement scheme is often done manually. Through the analysis and processing of the information of eac...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 不公告发明人
Owner 徐新妹
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