Omni-channel promotion activity implementation system

Abstract

The invention discloses a full-channel promotion activity implementation system. The system comprises a promotion engine configuration module, a promotion engine execution module and a promotion activity management module, wherein the promotion engine configuration module is used for standardizing and defining each process of a promotion activity; the promotion activity management module is used for selecting a specific promotion activity template and inputting promotion activity information according to a form; and the promotion engine execution module is used for calling the rule of each current activity to calculate to obtain a participation result when the user participates in the activity. The omni-channel promotion activity implementation system is high in expansibility, and developers can complete personal services in the system by inheriting specific interfaces; and the activity key elements are abstracted after being split, and each implementation class has atomicity. And when the implementation classes are large enough, a new promotion activity can be assembled like building blocks.

Description

technical field [0001] The invention relates to the field of electric business promotion, in particular to a system for realizing omni-channel promotion activities. Background technique [0002] With the rapid development of e-commerce, online shopping has become a consumption habit of many people, which brings a broader market and business prospects. For various platforms and merchants, in order to compete for online traffic and achieve the final transaction, platforms and merchants will launch promotional activities in specific time periods (such as Double Eleven, traditional festivals), and at the same time, according to specific time periods and different target groups , will formulate different promotional activities, and even in different stages of the same promotional activity, there will be different promotional methods. Various promotional rules emerge in an endless stream, which makes the entire promotional system more and more complicated. [0003] In this contex...

AI Technical Summary

Problems solved by technology

For various platforms and merchants, in order to compete for online traffic and achieve final transactions, platforms and merchants will launch promotional activities in specific time periods (such as Double Eleven, traditional festivals), and at the same time, according to specific time periods and different target groups , will formulate different promotional activities, and even in different stages of the same promotional activity, there will be different promotional methods. Various promotional rules emerge in endlessly, which makes the whole promotional system more and more complicated

[0003] In this context, if the background cannot form a strong support for the above-mentioned operational activities, and cannot quickly launch new promotional activities, it will bring losses to the platform and merchants

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