Marketing strategy updating method and device and computer readable storage medium

Abstract

The invention discloses a marketing strategy updating method and device and a computer readable storage medium. The method comprises the steps of obtaining marketing failure dialogue data and marketing success dialogue data; performing intention recognition processing on the marketing failure dialogue data and the marketing success dialogue data by adopting an intention recognition model to obtain a first dialogue semantic tag graph and a second dialogue semantic tag graph; associating the marketing failure dialogue data with the marketing success dialogue data based on the first dialogue semantic tag graph and the second dialogue semantic tag graph; analyzing and processing the marketing success dialogue data associated with the marketing failure dialogue data to generate a marketing success strategy; and adding the marketing success strategy into the marketing strategy of the marketing failure dialogue data to update the marketing strategy of the marketing failure dialogue data. In this way, the success rate of marketing can be improved.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular to a marketing strategy updating method, device and computer-readable storage medium. Background technique [0002] The use of artificial intelligence technology for machine automatic outbound marketing is becoming more and more important. In the current outbound marketing scenario, the conversion rate of machine automatic marketing is much lower than that of manual marketing. In the process of machine-machine dialogue, the speech expression of the process node reply, the quality of the user’s voice transcription and the understanding of the semantics of the transcribed text in the process of man-machine dialogue, the quality of the marketing strategy in the process of man-machine dialogue mainly depends on the precision of human experts The level of design is high, and it cannot be reused directly in different businesses and scenarios. Not only does it require a hug...

AI Technical Summary

Problems solved by technology

[0002] The use of artificial intelligence technology for machine automatic outbound marketing is becoming more and more important. In the current outbound marketing scenario, the conversion rate of machine automatic marketing is much lower than that of manual marketing. In the process of machine-machine dialogue, the speech expression of the process node reply, the quality of the user’s voice transcription and the understanding of the semantics of the transcribed text in the process of man-machine dialogue, the quality of the marketing strategy in the process of man-machine dialogue mainly depends on the precision of human experts The level of design is optimized, and it cannot be directly reused in different businesses and scenarios. Not only does it require a huge amount of labor, but the maintainability of the entire system is also very low.

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