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Method and device for realizing store diversion and distribution based on live broadcast activity

A technology for stores and dealers, which is applied in the field of store diversion and distribution based on live broadcast activities. It can solve problems such as difficult distribution, order errors, and impact on user experience, and achieve the effects of avoiding order errors, convenient information interaction, and reasonable distribution.

Pending Publication Date: 2021-10-01
一物一码科技广州有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the applicant found that in the existing live broadcast activities that are sold through the mini-program mall, it is difficult to realize the relationship between the main mall of the brand headquarters of the live broadcast activity and the mall mini-programs of the dealers and stores associated with the products sold. Reasonable distribution requires manual identification for subsequent order distribution after the user places a shopping order
Moreover, the data interaction between shopping orders between separate mall applets is inconvenient, and order errors are prone to occur through manual sending, which affects the user experience

Method used

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  • Method and device for realizing store diversion and distribution based on live broadcast activity
  • Method and device for realizing store diversion and distribution based on live broadcast activity

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0053] The implementation of the present invention requires at least a server, a live broadcast terminal for live broadcasting, a client terminal for users to watch live broadcast and shopping, and a shopping guide terminal for shopping guide sales personnel.

[0054] Such as figure 1 As shown, the present invention discloses a method for realizing store diversion and distribution based on live broadcast activities, including the following steps:

[0055] Step S1: Obtain application instructions for live broadcast events, and create corresponding live broadcast pages.

[0056] Specifically, the brand party enters the live broadcast platform through the server in advance to obtain the authority to initiate live broadcast activities. The server obtains the application instruction for the live broadcast event from the live broadcast terminal. After the brand party passes the permission test preset by the server, it is determined that the brand party is a live broadcast Merchants...

Embodiment 2

[0076] Such as figure 2 As shown, the present invention also discloses a device for realizing store diversion and distribution based on live broadcast activities, including:

[0077] The live broadcast creation module M1 is used to obtain application instructions for live broadcast events and create corresponding live broadcast pages.

[0078] The entrance setting module M2 is used to set the corresponding live broadcast entrance for the main mall applet of the brand side of the live broadcast event.

[0079] The positioning acquisition module M3 is used to obtain all dealers and stores related to the brand, and obtain the positioning information of the dealers and stores respectively.

[0080] The cloud mall module M4 is used to generate virtualized cloud malls based on dealers and stores respectively, and the cloud malls are respectively associated with the main mall applet.

[0081] The order obtaining module M5 is used to obtain the shopping order of the client who plac...

Embodiment 3

[0098]The present invention also discloses an electronic device, at least one processor, and a memory communicated with the at least one processor, wherein the memory stores instructions executable by the at least one processor, and the instructions are executed by The at least one processor executes, and when the at least one processor executes the instruction, the following steps are specifically implemented: obtaining the application instruction of the live broadcast event, and establishing a corresponding live broadcast page; The live broadcast entrance; obtain all dealers and stores related to the brand, and obtain the location information of the dealers and stores respectively; generate virtualized cloud malls based on the dealers and stores respectively, and the cloud malls are respectively associated with the main mall applet ; Obtain the shopping order of the client who placed an order from the live broadcast page, the shopping order includes user information, product ...

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Abstract

The invention discloses a method and device for realizing store diversion distribution based on live broadcast activities; the method comprises the steps: obtaining an application instruction of the live broadcast activities, and building a corresponding live broadcast page; setting a corresponding live broadcast entrance for a main mall applet of a brand party of the live broadcast activity; acquiring all dealers and stores related to the brand party and respectively acquiring the positioning information of the dealers and the stores; generating the virtualized cloud shopping malls respectively based on dealers and stores, and respectively associating the cloud shopping malls with main shopping mall applets; acquiring a shopping order of a user side ordering from the live broadcast page, wherein the shopping order comprises user information, a commodity type and a delivery address; based on the position of the delivery address, matching with positioning information of a dealer and a store; and obtaining a dealer or a store closest to the delivery address, and distributing the shopping order to a cloud shopping mall corresponding to the nearest store or dealer to complete ordering.

Description

technical field [0001] The invention relates to the technical field of directing and distributing stores through live broadcasting, and specifically includes a method and device for realizing directing and distributing stores based on live broadcasting activities. Background technique [0002] Webcast absorbs and continues the advantages of the Internet, and uses video to broadcast live online, and can post talent shows, product displays, related meetings, background introductions, program evaluations, online surveys, dialogues and interviews, online training and other content on the Internet. Take advantage of the characteristics of the Internet, such as intuition, speed, good form of expression, rich content, strong interactivity, unrestricted regions, and divisible audiences, to strengthen the promotion effect of the event site. After the live broadcast is completed, readers can continue to provide replays and on-demand broadcasts at any time, which effectively extends th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/0635G06Q30/0205
Inventor 刘密
Owner 一物一码科技广州有限公司
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