Online live shopping platform data analysis processing method, system and device, and computer storage medium
A data analysis processing and platform technology, applied in data processing applications, computing, market data collection, etc., can solve serious after-sales problems, cannot guarantee the authenticity of analysis results, cannot truly guarantee the shopping experience and consumer rights of shoppers, etc. , to achieve the effects of reducing return rate, efficient management and control, and guaranteeing shopping experience and consumer rights
Inactive Publication Date: 2021-07-30
武汉新之扬电子商务有限公司
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Problems solved by technology
[0002] With the development of Internet of Things technology, traditional online shopping methods can no longer meet the needs of shoppers. Live shopping is currently the most popular online shopping method. Live streaming can gather a large number of people in a short time, and at the same time create a real-time The scene of online interaction realizes the experience of users watching and buying, but due to the characteristics of live shopping, after-sales problems are more serious. In order to protect the consumption rights of shoppers, it is necessary to analyze and process the data of the live shopping platform
[0003] The existing live shopping platform data analysis and processing methods mainly focus on analyzing the popularity and sales volume of each anchor on the platform, so as to facilitate the platform to push hot anchors. Currently, live shopping platform data is often mixed with a lot of untrue data. The existing data analysis and processing methods of the existing live shopping platform do not analyze this, and cannot truly guarantee the shopping experience and consumption rights of shoppers. On the one hand, the analysis content of the existing live broadcast shopping platform data is one-sided, and the authenticity of the analysis results cannot be guaranteed. On the one hand, it cannot provide accurate data reference for merchants joining the live broadcast industry. Effective management and control of live broadcast merchants
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[0041] The following will be implemented in conjunction with the present invention. The above content is only an example and description of the concept of the present invention. Those skilled in the art will make various modifications or supplements to the described specific embodiments or replace them in similar ways. As long as it does not deviate from the concept of the invention or exceeds the scope defined in the claims, it shall belong to the protection scope of the present invention.
[0042] see figure 1 As shown, the first aspect of the present invention proposes a method for analyzing and processing online live shopping platform data, the method comprising the following steps:
[0043] S1. Acquisition of live product information: the acquisition of live product information is used to obtain the types of products on the shelves corresponding to the store during the live broadcast on the platform, the quantity of products on the shelves corresponding to the types of pr...
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The invention discloses an online live shopping platform data analysis processing method, system and device and a computer storage medium. The online live shopping platform data analysis and processing system comprises a live commodity information acquisition module, a viewer information acquisition module, a live interaction information acquisition module, a live sales information acquisition module, a data processing and analysis module, a database and a display terminal. Comprehensive analysis is carried out on the number of viewers, the watching duration of each viewer, the number of likes of each viewer, the number of comments of each viewer, and the trading volume and the return volume corresponding to each commodity type, the problem that the analysis content of the existing live shopping platform data has one-sidedness and the authenticity of the analysis result cannot be guaranteed is solved, efficient management and control of false live shops are realized, the return rate of shopping personnel is greatly reduced, and the consumption experience of the shopping personnel is guaranteed.
Description
technical field [0001] The invention belongs to the technical field of data analysis and processing, and relates to an online live shopping platform data analysis and processing method, system, equipment and computer storage medium. Background technique [0002] With the development of Internet of Things technology, traditional online shopping methods can no longer meet the needs of shoppers. Live shopping is currently the most popular online shopping method. Live streaming can gather a large number of people in a short time, and at the same time create a real-time The scene of online interaction realizes the experience of users watching and buying. However, due to the characteristics of live shopping, after-sales problems are more serious. In order to protect the consumption rights of shoppers, it is necessary to analyze and process the data of the live shopping platform. [0003] The existing live shopping platform data analysis and processing methods mainly focus on analy...
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Login to view more IPC IPC(8): G06Q30/06G06Q30/00G06Q30/02H04N21/442H04N21/478H04N21/4788H04N21/81
CPCG06Q30/0601G06Q30/0201G06Q30/0203G06Q30/0185H04N21/47815H04N21/44204H04N21/4788H04N21/8133
Inventor 喻飞扬
Owner 武汉新之扬电子商务有限公司
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