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User portrait generation method, device and apparatus and computer readable medium

A portrait and user technology, applied in the fields of equipment and computer-readable media, devices, and methods for generating user portraits

Pending Publication Date: 2020-11-27
上海风秩科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] This application provides a user portrait generation method, device, equipment, and computer-readable medium to solve the technical problem of how to generate a user portrait that reveals the essential characteristics of user consumption behavior

Method used

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  • User portrait generation method, device and apparatus and computer readable medium
  • User portrait generation method, device and apparatus and computer readable medium
  • User portrait generation method, device and apparatus and computer readable medium

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Embodiment Construction

[0027] In order to make the purposes, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments It is a part of the embodiments of this application, but not all of them. Based on the embodiments in the present application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present application.

[0028] In the following description, use of suffixes such as 'module', 'part' or 'unit' for denoting elements is only for facilitating the description of the present application and has no specific meaning by itself. Therefore, "module" and "component" may be mixedly used.

[0029] In related technologies, the user's age, gender, occup...

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Abstract

The invention relates to a user portrait generation method, device and apparatus and a computer readable medium. The method comprises: obtaining to-be-processed data, wherein the to-be-processed datais data generated by behaviors of a target object on a target platform; determining an attribute label of the target object by utilizing the to-be-processed data, wherein the attribute label is used for representing feature information of the target object; and generating a user portrait of the target object according to the attribute label. According to the scheme, the behaviors of the user, including the consumption behavior, the commodity operation behavior and the like, are used for constructing the user portrait, so that the essential characteristics of the user can be revealed more accurately from the consumption behavior level of the user, a more specific user portrait is generated, and finally, commodities more accordant with user personalization can be recommended to the user.

Description

technical field [0001] The present application relates to the technical field of user portraits, and in particular to a user portrait generation method, device, equipment, and computer-readable medium. Background technique [0002] With the rapid development of Internet technology and e-commerce, online shopping has become one of the most important shopping methods. In order to attract users, especially to give users a personalized shopping experience, sellers of products and operators of shopping platforms need to recommend specific products to each user based on their behavioral characteristics, consumption habits, and hobbies. A recommender system is produced. One of the core tasks of building a recommendation system is how to accurately analyze the user's interest characteristics, that is, user portraits. [0003] At present, in related technologies, the user's age, gender, occupation, and income are often used as user attribute tags, but the user portrait features gen...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0201
Inventor 方依
Owner 上海风秩科技有限公司
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