Pushing method and device based on user intention, electronic equipment and storage medium

Abstract

The embodiment of the invention discloses a pushing method and device based on user intention, electronic equipment and a computer readable medium, and relates to the technical field of computer application. The method comprises the steps of obtaining a search term input by a user and a to-be-pushed content mapping relationship set, wherein the to-be-pushed content mapping relationship set comprises a mapping relationship between to-be-pushed content and a keyword; respectively obtaining a search semantic vector corresponding to the search term and a content semantic vector corresponding to the keyword based on a pre-trained semantic understanding model; calculating the similarity between the search semantic vector and the content semantic vector, and determining a target content semanticvector from the content semantic vector according to the similarity; and obtaining to-be-pushed content corresponding to the target content semantic vector according to the target content semantic vector, and pushing the to-be-pushed content. Therefore, the search intention of the user can be mined according to the search term of the user so that the content is effectively pushed.

Description

technical field [0001] The embodiments of the present application relate to the technical field of computer applications, and more specifically, to a push method, device, electronic device, and storage medium based on user intentions. Background technique [0002] With the rapid development of the mobile era, the information on the Internet is constantly increasing, and users often search for the information they need in the massive amount of information through search engines. Search engine promotion is currently the most effective Internet advertising channel. However, the current way of advertising placement relies on manually constructing a label system to select the appropriate advertisement for placement from a large number of advertisements. This method relies on domain experience, is highly subjective, and cannot meet complex and changeable advertising placement needs. Therefore, how to accurately obtain the user's intention information and push advertisements accord...

AI Technical Summary

Problems solved by technology

However, the current way of placing advertisements relies on manually constructing a label system to select suitable advertisements to place among massive advertisements. This method relies on field experience and is highly subjective, which cannot meet complex and changeable advertisement placement needs.

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