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Information delivery method, information delivery device and computer readable storage medium

An information delivery, computer technology, applied in advertising, marketing and other directions, can solve problems such as traffic waste, and achieve the effect of improving delivery efficiency

Pending Publication Date: 2020-08-28
BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] However, although this processing method avoids the phenomenon of lack of delivery, it causes a huge waste of traffic, so that as much traffic as possible sacrifices the delivery effect for these guaranteed volume orders, and sacrifices quality assurance in the process of maintaining quantity.

Method used

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  • Information delivery method, information delivery device and computer readable storage medium
  • Information delivery method, information delivery device and computer readable storage medium
  • Information delivery method, information delivery device and computer readable storage medium

Examples

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Embodiment Construction

[0102] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present application as recited in the appended claims.

[0103] figure 1 It is a flow chart of an information delivery method according to an exemplary embodiment, specifically including steps S101-S104.

[0104] In the information distributing method shown in the embodiment of the present invention, the type of information is not specifically limited, and the information can be video files, audio files, picture files or text files, etc., or ...

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Abstract

The invention relates to an information delivery method, an information delivery device and a computer readable storage medium. The information delivery method comprises the steps that the predicted delivery amount and the remaining delivery amount of each fuzzy delivery unit in unit time are obtained in real time, and the fuzzy delivery units are delivery information with fuzzy material themes and missing expected flow labels; the starvation degree of the fuzzy putting unit is obtained according to the ratio of the remaining putting amount to the estimated putting amount; a weight value of the fuzzy putting unit in a flow recall result is adjusted according to the starvation degree; and the actual putting amount of the fuzzy putting unit in unit time is adjusted according to the weight value. According to the information delivery method, the weight value of each fuzzy delivery unit in the recall result is adjusted by calculating the hunger degree of each fuzzy delivery unit in unit time, so that the delivery effect can be optimized, the delivery quality can be pursued and the user experience can be improved on the premise of ensuring the quantity.

Description

technical field [0001] This application belongs to the field of computer software applications, in particular to an information delivery method and an information delivery device. Background technique [0002] Contract advertising is divided into advertising space contract and display volume contract. The advertising space contract means that the advertiser and the media party sign a display contract for a specific advertising space. The advertising space is contracted by time, and the fee is also settled by time (CPT). Sign a contract with the media party on the amount of advertisement display. The media party guarantees that the advertisement will be displayed for a certain number of times, and the fee is also settled according to the display (CPM). Display contract ads can also be understood as quantity-guaranteed advertisements. The delivery platform needs to select high-quality traffic for all advertisers as much as possible under the premise of meeting the quantity-gua...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0272
Inventor 叶邦宇任亚鹏李强
Owner BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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