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Advertisement putting method and system

An advertising and advertiser technology, applied in the computer field, can solve the problems of complex and changeable advertising constraints, prone to bugs, consuming a lot of manpower, etc., and achieve the effect of optimal advertising delivery and good strategy.

Pending Publication Date: 2020-08-04
小云创造(北京)信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This also makes the advertising screening strategies and advertising constraints involved in the advertising delivery engine complex and changeable. In the prior art, it is implemented by writing codes, so a lot of manpower is consumed in the daily iteration of the advertising delivery engine product. Writing code to update and maintain these advertising strategies is time-consuming and bug-prone

Method used

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  • Advertisement putting method and system

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Embodiment Construction

[0041] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. The components of the embodiments of the invention generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations.

[0042] Accordingly, the following detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit the scope of the claimed invention, but merely represents selected embodiments of the invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art wi...

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Abstract

The invention discloses an advertisement putting method and system, and the method comprises the following steps: judging whether the data of a putting list is updated or not in a time slice; if yes,acquiring delivery order data through a search server; analyzing the delivery order data, and obtaining statistical information in the delivery order data, the statistical information comprising the balance of the advertiser, the pre-calculated amount of the day, the expenditure amount of the day, the expenditure amount of the last time slice, the delivery speed of the last time slice and the remaining time slice; calculating the putting speed of the next time slice according to the calculation function and the putting list data; and writing the putting speed of the next time slice into the putting list data. The advertisement putting speed can be automatically calculated, the advertisement putting speed can be adjusted in time, the pre-calculated amount is matched with the putting speed,and the optimal advertisement putting effect is achieved.

Description

technical field [0001] The invention belongs to the technical field of computers, and in particular relates to an advertisement delivery method and system. Background technique [0002] Internet advertising is one of the most important sources of profit in the Internet industry. With the rapid development of the Internet, the Internet advertising market is growing at an alarming rate, and advertisers are increasingly accepting and recognizing Internet advertising. [0003] The advertising delivery engine of the Internet is responsible for receiving advertisement delivery requests, returning appropriate advertisement information according to the received advertisement delivery requests; processing advertisement exposure requests or click requests, recording related logs, and charging and deducting exposure or clicks according to the type of advertisement delivery fee. Ad delivery engines typically include a delivery server and a control server. Depending on the architecture...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/23G06F16/2458G06F16/9535
CPCG06Q30/0277G06Q30/0273G06F16/23G06F16/2462G06F16/9535
Inventor 邱小舟谈熠
Owner 小云创造(北京)信息技术有限公司
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